I’ve recently noticed people’s Twitter accounts ranking particularly highly on search results for their name. So is the benefit to your search engine ranking good enough reason to get into Twitter, even just as a token gesture?
For example, I run an experimental Twitter account for Puffbox: it’s just a Twitterfeed thing for blog posts specifically about the company. It only has a handful of subscribers, and I’m neither offended nor surprised. But it’s ranking remarkably highly on Google searches for ‘puffbox’: at present, it’s number #3, beneath two results for puffbox.com itself. Setting up a new Twitter account takes seconds; setting up a Twitterfeed something similar; and once it’s up and running, that’s job done.
Of course, a one-way Twitter account isn’t going to win you many plaudits, or indeed many followers. But if it pushes your content up the appropriate search rankings, for zero cost and zero day-to-day (or even month-to-month) effort, surely it’s worth doing? The choice of a sensible, search-term friendly username seems to be the most important factor; but don’t forget to add meaningful ‘personal’ information to your profile, so people know where to go next.
Category: company
New Number10 site goes live
Today sees the long-awaited launch of the new Number10 website, based on WordPress and built by New Media Maze with occasional interventions by yours truly. The reaction so far has been positive, although as the team have admitted to Twitter contacts, there are numerous rough edges still to be smoothed out. (Some more serious than others: as I write this, the site’s gone down.)
Although I’ve been contributing to this project for several months, today’s public activation is the first time I’ve actually seen it ‘for real’ – and I’m struck by just how stripped-back it really is. The homepage really does feel like a blog; and it’s a pleasant surprise to see quite how much prominence has been given to the Twitter, Flickr and YouTube activity. The image / video unit at the top of the homepage really is huge, and represents a brave move: keeping it fresh will be quite a challenge, but good on them for trying nonetheless.
The exciting aspect for me is the sheer potential opened up by the move to WordPress. There has been a lot of hard (and frankly unglamorous) work done by the guys from New Media Maze to migrate everything to the new platform. But now that’s done, we can all start thinking about extra functionality and presentation ideas, and add them into the site with relative ease.
The ‘beta’ label in the header isn’t just an industry in-joke, or an attempt to excuse any temporary difficulties: it’s a statement of future intent.
PS: If anyone’s interested in the background to today’s launch, you can look back through the Puffbox.com archives. And please note the URL of that link, for another cool WordPress trick. ๐
My show-stopping session at WordCamp
A week since the inaugural WordCamp UK, and I haven’t got round to writing up my session on ‘WordPress in large organisations’ – specifically, government. Then again, with Chris Garrett and Dave Briggs doing it on my behalf, why should I? ๐
My key message was that in many large organisations, there’s often open warfare between marketing/PR, the IT department, and Procurement. But with WordPress (price: zero) designed to be used by solo bloggers with no IT support, it effectively allowed the marketing people to sneak past the other two, and get feature-rich sites up in no time. Its ‘straight to content authoring’ interface suited the comms person mentality, and RSS would allow for seamless integration if the ‘main website’ people got annoyed.
I then talked about a few other things I could see WordPress doing in large organisations, which may not be immediately obvious. For once, if you don’t mind, I’m going to keep quiet on those; the ideas aren’t yet fully developed, and I don’t want people stealing them just yet. I’ve got a mortgage to pay.
I closed on four things I thought WordPress needed to become a stronger force in the corporate world:
- Drag-and-drop page ordering, on the admin interface. We’ve got it for other elements, but pages would have been my priority.
- A slightly slicker workflow. WordPress has all the ‘draft awaiting approval’ functionality it needs, but the presentation is lacking. Plugins may help, but it’s an extra layer of risk, due to…
- The need for a new ‘Long Term Support’ version. I’ve mentioned this before. At the moment, there’s no guarantee that plugins working in the current WP version will work in any subsequent version. The official policy on security is to upgrade as soon as a new version becomes available… but that’s a risk many corporate clients won’t like. There is a ‘legacy branch’ (horrible name), but it’s based on the dated v2.0. We need a newer one, based on the v2.5+ dashboard, with a commitment to update it with security patches.
- A proper WordPress ‘ecosystem’. There’s a lot of interest in the platform, and plenty of work to go round. But I’ve learned recently that it takes a certain expertise to get the most from WP; you can’t just give it to any PHP programmer. We need people to identify themselves as WP experts, and help each other build businesses out of this.
The highlight of my session, inevitably, was the news that 10 Downing Street would be launching shortly on WordPress. I’ve written countless times about the persuasiveness of precedents; is that a big enough precedent for you? I got a round of applause for it, too. ๐
The scary part was when I sat down. Throughout the weekend, there was a constant stream of chatter on Twitter. It was no-holds-barred stuff at times. And as I hit ‘refresh’, I was genuinely terrified to see what would come up. Thankfully, the few comments there were, were positive, even complimentary.
And some of the participants have been really nice about me in their reports: attention-grabbing, rousing, showstopper. ‘The only session that really had everyone buzzing‘. ‘A pity that it isnโt Simon thatโs running the country!’ Thank you all. (Not sure about that last one, by the way.)
Which reminds me. I haven’t had any speaking engagements in ages. If anybody in the central government world wants me to come in, and talk to staff / management about all this stuff, I’d be glad to. Just ask.
Picture credit: Richard Williams, RKW Internet.
Sneak preview of new Number10 site
Fresh from stealing the online show at the recent G8 summit, the 10 Downing Street digital comms team have given the Prime Minister’s new website its first public outing, with a few sneaky screengrabs popping up on their Flickr account. It’s quite a significant departure from the existing site, although if you’ve been following the travel-blog work I’ve been doing with them recently, you’ll instantly recognise its evolution.
The most striking element is the prominent use of video, with a large playback window – not YouTube, FYI – occupying pride of place on the homepage. (It’ll be hard to avoid comparisons with Obama’s website in that respect – but with initiatives like TelegraphTV, we’re all heading towards the same thing.) The team’s activity on third-party sites, like Flickr and Twitter, is also brought to the fore – driven by RSS feeds from the originating sites, as I’ve done on the travel-blogs.
You’ll note a much more streamlined navigation on the new designs – primarily because the new site has been stripped right back to its core functions, allowing the team to concentrate on the day-to-day work. The historic information remains popular, and keeps its place; but otherwise, it’s a sharp focus on news and communication.
If it feels a bit bloggy, there are a couple of good reasons for that. In part, it’s a recognition of the role now played by blogs in national political life. The political anoraks who are likely to visit a Downing Street site are probably spending the rest of their time on the political blogs, so it makes sense to adopt the same presentation methods. And yes, as you’ve probably guessed, the underlying technology is WordPress.
The new site has been designed and produced by New Media Maze, with occasional contributions from Puffbox. And of course, being WordPress-based, there’s plenty of scope to take the site forward in the coming months. We’re already floating ideas for new features.
The team haven’t quoted a ‘go live’ date, but my understanding is that it’s in its very final stages of development, and they aren’t afraid of a ‘public beta’ approach. Watch that space.
Another Downing St travel-blog
Gordon Brown’s off to Japan for at the weekend, to hang out with the other G8 heads of government. So it’s time to crank out another Puffbox production for 10 Downing Street: the now-familiar mash-up of a travel-blog, Twitter stream and Flickr photo set.
As with previous trips to the US and Brussels, it’s based primarily around WordPress, with data pulled in from the third-party services via RSS. Once again I’m using SimplePie to handle the RSS processing; although if I’d had more time this week, I’d probably have tried out Google’s new AJAX Feed API, to do it all on the client-side. I’ve done some preliminary trials with the service, and it seems very useful indeed.
This will probably be the last such travel-blog to be done in this form, for reasons which will very soon become apparent. But these set-piece microsites have served their purpose – providing an excellent excuse to expose the Number10 team to WordPress, and the possibilities of lightweight content management.
Update – the site got a nice mention in Monday’s Washington Post. ‘British Prime Minister Gordon Brown is stealing the G-8 show online. No. 10 Downing Street is blogging the summit in Toyako, throwing up an integrated social media site to follow “our man in Japan,” with Twitter and Flickr feeds to boot. Downingstreet, “the official twitter channel for the Prime Minister’s Office based at 10 Downing Street,” has more than 3,000 followers, and is part of the prime minister’s ongoing Web-savvy operation.’ Best press No10 has had in ages… ๐
Live video for Darzi's NHS Review
This afternoon sees the effective conclusion of Lord Darzi’s year-long (ish) review of the National Health Service, under the Our NHS Our Future banner. I did a quick reskin of the associated website back in May, and we’ve gone a few steps further to mark the big finale.
Inspired by comments from Tom Steinberg back in January, regarding the HMRC website on tax deadline day, I decided to rework the homepage to raise all the Review documentation right to the very top. A big friendly header immediately grabs your attention, and says yes, you’re in the right place. There’s a live video feed from the launch conference, embedded directly in the homepage using Flash. We’re hoping to keep the as-live video available ‘on demand’ for a few days, whilst we cut an edited highlights package. Previous homepage content isn’t lost, but gets bumped well down the page.
The live video feed came together remarkably quickly – the idea was first floated on Thursday afternoon, and here I am on Monday, watching it on my desktop. See? It can be done.
Puffbox sponsors WordCamp UK
I’m proud to announce that Puffbox is sponsoring the inaugural WordCamp UK, bringing about 100 devotees of WordPress to Birmingham for a weekend of code and conversation.
The event takes place on 19-20 July, at the (apparently very classy) Studio conference centre in the centre of Britain’s nominally second city. The programme covers everything from a beginner’s guide to a hardcore code surgery. We’ll also be joined by Sam from Automattic Inc, the company behind WordPress.
I’m down to lead a session called ‘WordPress is not a blog’, where I’ll talk about my work, and how I’ve managed to take WordPress right to the heart of government. It’ll be one of the less technical sessions of the weekend; I’ll be looking at how the bloggers’ approach can translate to the stuffiest corporate environments, and how I think we’re entering a post-blogging world. None of which will come as the slightest surprise to regular readers.
It’s maybe unusual for a one-man company to sponsor a fairly large conference like this. But virtually everything Puffbox does at the moment is WordPress-based. It’s the content management platform I always dreamed of… and it’s free of charge. It’s time I gave something back.
Besides, it’s in Puffbox’s interests for this gathering to take place. It’ll be an enjoyable weekend of unashamed geekery. I’m hoping to meet some interesting people, learn some interesting things, and help create a support infrastructure for WordPress in the UK. A T-shirt with a big W on the front would be a bonus.
I’m also really excited at being back in central Birmingham for the first time since I graduated 14 years ago. Gulp.
Governance of Britain relaunched
It’s a busy couple of weeks for Puffbox, with several high-profile projects all delivering within a matter of days. First to appear is a quite radical reworking of the website for the Ministry of Justice‘s Governance of Britain project.
The site was originally built in late 2007 as a simple news hub, gathering updates on the various consultation processes and legislative processes across government. I think it’s fair to say, it was fairly modest. But things moved up a gear a few months ago, and the new site introduces some exciting new elements.
To attract attention and spark debate, the team have commissioned some ‘celebrity’ content from some extremely famous names. First contributions are from John Bird (Big Issue) and Adam Sampson (Shelter), two well-known NGO figures; and Dr Tim Edensor, an academic from Manchester Met University. Once the site beds in a bit, we’ll be posting some megastar-level contributions which are guaranteed to attract proper media attention.
Video will be a key element of the new site. Every week or two, we’ll be posting new video contributions, and inviting readers to comment blog-style. We’ll be starting with a few ‘official’ messages from Ministers and ‘famous faces’. But when I mentioned the plans in a comment on Shane McCracken’s blog earlier this week, Shane followed up by asking if we were going to accept video responses too. It was an excellent suggestion, and we’re already looking at how we could do it.
We’ve also added a Google Map showing past and future public events: some are official MOJ events; others are third-party events with Ministerial appearances; others have no MOJ connection, but are offered FYI. Nothing too clever from a technical perspective, but a nice addition nonetheless.
My own favourite part of the old site – the ‘What Others Are Saying‘ list of recommended articles from external blogs and websites, managed through a del.icio.us account – retains its homepage prominence. It’s a great way to demonstrate you’re listening to the wider debate, and a useful service to your readership: managed with a single mouse-click. It’s a feature I’d love to see on a lot more sites.
Obviously it’s all done through WordPress. It isn’t flashy; but I’m really excited about its potential. There’s no shortage of substance, on subjects we know people are interested in. It’s one of the first sites to use video as more than just a one-way medium. Ministers and the Comms team recognise the need to develop momentum, and I’m confident we’ll get regular involvement from senior levels. Let the debate begin.
No10 blogging from Brussels summit
Time to unleash another Puffbox production for 10 Downing Street. Gordon Brown’s off to Brussels to chat about this and that (mostly that, I guess), and as with the trip to the US in April, they’ve sent a member of the No10 web team to report on proceedings. I’ve been working with them to develop a blogging platform, based very much on the April site, but with a bit of Friendfeed-inspired feed aggregation.
The site, at eusummit.govblogs.co.uk (for reasons which will soon become apparent), is based primarily around a WordPress blog – but also attempts to bring together No10’s other activity on sites such as Flickr, YouTube and Twitter. Plus, with David Miliband also attending, we’re ready to integrate any articles he publishes on his own blog.
The plan is to try and get as much video content as possible, to give a flavour of how the European Council actually works on the ground. But as ‘Your No10 Correspondent’ acknowledges, we just don’t know what he’ll be able to get.
Once again, it was an aggressive development schedule – measured in hours rather than days! – and I’ve had to use some cheeky work-arounds. (Accessing and filtering the Foreign Office’s blog content was especially tricky, for reasons I won’t bore you with.) But I hope it’s another example of how a few RSS feeds, a bit of PHP code, and a little lateral thinking can tie up these various best-of-breed tools and services into a single coherent website.
Puffbox's onepolitics site relaunched
A few months back, I built and launched onepolitics: an automated website which pulled together the latest blog postings from the ‘proper’ political commentators. It wasn’t ever meant to be a mass-audience website: I built it for myself, but if anyone else wanted to use it, they were welcome. As I wrote at the time:
Iโm finding myself looking at onepolitics during quiet moments through the day, purely to see whatโs popping up. Iโm kind of interested in this sort of content generally, but not enough to want to be disturbed by every new item popping up in my RSS reader.
I’ve found it really useful, so much so that I wanted it to give me more than the fairly restrictive content it offered. I was also noticing the limitations of the initial build, based on WordPress and the FeedWordPress plugin; and at the same time, realising the awesome power of pure RSS. Plus, with more political content going into YouTube, I wanted to add a video element.
So in the last day or two, I’ve rebuilt onepolitics, dropping WordPress – see? it isn’t the answer to everything! – and driving everything through RSS feeds aggregated using shared labels in Google Reader. It now includes full representation of MainStreamMedia and ‘true’ bloggers. It should be faster to update, with the latest items appearing within five minutes of publication. It also includes an Ajax-style ‘video player’, showing the latest video clips from the parties’ official YouTube accounts. There are a few cute new design touches. The only flipside is, I’ve dropped the archive aspects… but looking at the usage stats, nobody was using anything other than the ‘latest’ list anyway.
The code is almost embarrassingly straightforward: it even relies on an old-school FRAMESET, for goodness sake. But it made things much easier to put together, particularly from a cross-browser perspective, and I’ve used a few presentational tricks to smooth the usability.
As before, it’s there if you want it. It helps me keep on top of what’s happening on the political blogs, and if it helps you too… great.