New Number10 site goes live

Today sees the long-awaited launch of the new Number10 website, based on WordPress and built by New Media Maze with occasional interventions by yours truly. The reaction so far has been positive, although as the team have admitted to Twitter contacts, there are numerous rough edges still to be smoothed out. (Some more serious than others: as I write this, the site’s gone down.)
Although I’ve been contributing to this project for several months, today’s public activation is the first time I’ve actually seen it ‘for real’ – and I’m struck by just how stripped-back it really is. The homepage really does feel like a blog; and it’s a pleasant surprise to see quite how much prominence has been given to the Twitter, Flickr and YouTube activity. The image / video unit at the top of the homepage really is huge, and represents a brave move: keeping it fresh will be quite a challenge, but good on them for trying nonetheless.
The exciting aspect for me is the sheer potential opened up by the move to WordPress. There has been a lot of hard (and frankly unglamorous) work done by the guys from New Media Maze to migrate everything to the new platform. But now that’s done, we can all start thinking about extra functionality and presentation ideas, and add them into the site with relative ease.
The ‘beta’ label in the header isn’t just an industry in-joke, or an attempt to excuse any temporary difficulties: it’s a statement of future intent.
PS: If anyone’s interested in the background to today’s launch, you can look back through the archives. And please note the URL of that link, for another cool WordPress trick. 🙂

25 thoughts on “New Number10 site goes live”

  1. Good work! Pity about the glitches today, but that’s normal… All the usual whingers are having a go at it (Dizzy, Guido) but it’s ace that the Number 10 site has been built with open source software.

  2. Congrats! That’s a slick looking site.
    I love that you’ve chosen WP to be frugal with the public’s money.

  3. Thanks TourPro… Of course, the £0.00 pricetag on WordPress was a factor weighing (heavily!) in its favour – but we’ve got plenty of other good reasons to go down that road.
    And incidentally… BBC News is setting a very dangerous precedent, by making a story out of ‘new X-thousand page website takes a few hours to bed in properly’. Next time they get a tag out of place, they can expect a call from Ofcom. 🙂

  4. BBC seems to have copied Dizzy’s ‘scoop’… The BBC is not immune to technical problems either but it’s silly season after all.
    I do wonder how resilient WordPress is to a (Russian?) spam attack. Is there any political project as high profile as this running with WordPress? Perhaps not quite what Matt Mullenweg expected when he started to write WordPress…! Having said that no system is completely secure anyway.

  5. I absolutely agree about its similarity to a blog. Perhaps Prime Minister Brown is learning fast. But not as fast as Barack Obama who has posted a sign-up page on is official site ( encouraging people to submit their email address to “be the first to know” who will be his running mate. Very useful for the actual election. Now that’s digital!

  6. I didn’t think Blair was PM any more?
    From their code today:-
    meta name=”description” content=”10 Downing Street website, the official website of the British Prime Minister Tony Blair.

  7. Choosing WP as a CMS is a good move,
    unfortunately the design has some serious flaws, not even a proper h1 tag via an image replacement (CSS),
    not speaking about the easy to maintain validating errors.

  8. Not much chance of a spam attack with the comments turned off eh? You tube – comments off. No 10 comments off. Wow really embracing the internet age.
    And they want to engage with the electorate and have conversations on this that and the other?
    Just more government bullshit.

  9. Wydrtimes times sums things up beautifully above for me. Sure – big sites attract more traffic and therefore more potential problems that smaller webmasters have to deal with, but your site is not ‘interactive’ because you can change your data easily. It’s interactive when they can effect the content of the site and offer opinions.

  10. Awesome looking site full of some great info. Just wanted to let you know. I just spent sometime on it. Good luck

  11. The official site of the Prime Minister’s Office…wow. I only use it to read and swear…but sometimes if I feel depressed then I go and read some stuff…

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