Puffbox

Simon Dickson's gov-tech blog, active 2005-14. Because permalinks.

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    WordPress runs America too

    A fascinating photo from WordPress chief Matt Mullenweg’s keynote address at last weekend’s WordCamp in San Francisco revealed a list of (US) ‘government agencies using WordPress’:

    US gov agencies using WP

    So that’s all the armed services, NSA, CIA and FBI… which kind of puts the ‘(in)security’ argument in some context. Hey, the Marine Corps love it so much, they’re listed twice! But no reference to 10 Downing Street, that I’ve seen reported anyway. Whassup Matt, no love for the UK? Ah well, it’s good to know that we’re not alone.

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    New Number10 site goes live

    Today sees the long-awaited launch of the new Number10 website, based on WordPress and built by New Media Maze with occasional interventions by yours truly. The reaction so far has been positive, although as the team have admitted to Twitter contacts, there are numerous rough edges still to be smoothed out. (Some more serious than others: as I write this, the site’s gone down.)

    Although I’ve been contributing to this project for several months, today’s public activation is the first time I’ve actually seen it ‘for real’ – and I’m struck by just how stripped-back it really is. The homepage really does feel like a blog; and it’s a pleasant surprise to see quite how much prominence has been given to the Twitter, Flickr and YouTube activity. The image / video unit at the top of the homepage really is huge, and represents a brave move: keeping it fresh will be quite a challenge, but good on them for trying nonetheless.

    The exciting aspect for me is the sheer potential opened up by the move to WordPress. There has been a lot of hard (and frankly unglamorous) work done by the guys from New Media Maze to migrate everything to the new platform. But now that’s done, we can all start thinking about extra functionality and presentation ideas, and add them into the site with relative ease.

    The ‘beta’ label in the header isn’t just an industry in-joke, or an attempt to excuse any temporary difficulties: it’s a statement of future intent.

    PS: If anyone’s interested in the background to today’s launch, you can look back through the Puffbox.com archives. And please note the URL of that link, for another cool WordPress trick. ๐Ÿ™‚

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    My show-stopping session at WordCamp

    A week since the inaugural WordCamp UK, and I haven’t got round to writing up my session on ‘WordPress in large organisations’ – specifically, government. Then again, with Chris Garrett and Dave Briggs doing it on my behalf, why should I? ๐Ÿ™‚

    My key message was that in many large organisations, there’s often open warfare between marketing/PR, the IT department, and Procurement. But with WordPress (price: zero) designed to be used by solo bloggers with no IT support, it effectively allowed the marketing people to sneak past the other two, and get feature-rich sites up in no time. Its ‘straight to content authoring’ interface suited the comms person mentality, and RSS would allow for seamless integration if the ‘main website’ people got annoyed.

    I then talked about a few other things I could see WordPress doing in large organisations, which may not be immediately obvious. For once, if you don’t mind, I’m going to keep quiet on those; the ideas aren’t yet fully developed, and I don’t want people stealing them just yet. I’ve got a mortgage to pay.

    I closed on four things I thought WordPress needed to become a stronger force in the corporate world:

    • Drag-and-drop page ordering, on the admin interface. We’ve got it for other elements, but pages would have been my priority.
    • A slightly slicker workflow. WordPress has all the ‘draft awaiting approval’ functionality it needs, but the presentation is lacking. Plugins may help, but it’s an extra layer of risk, due to…
    • The need for a new ‘Long Term Support’ version. I’ve mentioned this before. At the moment, there’s no guarantee that plugins working in the current WP version will work in any subsequent version. The official policy on security is to upgrade as soon as a new version becomes available… but that’s a risk many corporate clients won’t like. There is a ‘legacy branch’ (horrible name), but it’s based on the dated v2.0. We need a newer one, based on the v2.5+ dashboard, with a commitment to update it with security patches.
    • A proper WordPress ‘ecosystem’. There’s a lot of interest in the platform, and plenty of work to go round. But I’ve learned recently that it takes a certain expertise to get the most from WP; you can’t just give it to any PHP programmer. We need people to identify themselves as WP experts, and help each other build businesses out of this.

    The highlight of my session, inevitably, was the news that 10 Downing Street would be launching shortly on WordPress. I’ve written countless times about the persuasiveness of precedents; is that a big enough precedent for you? I got a round of applause for it, too. ๐Ÿ™‚

    The scary part was when I sat down. Throughout the weekend, there was a constant stream of chatter on Twitter. It was no-holds-barred stuff at times. And as I hit ‘refresh’, I was genuinely terrified to see what would come up. Thankfully, the few comments there were, were positive, even complimentary.

    And some of the participants have been really nice about me in their reports: attention-grabbing, rousing, showstopper. ‘The only session that really had everyone buzzing‘. ‘A pity that it isnโ€™t Simon thatโ€™s running the country!’ Thank you all. (Not sure about that last one, by the way.)

    Which reminds me. I haven’t had any speaking engagements in ages. If anybody in the central government world wants me to come in, and talk to staff / management about all this stuff, I’d be glad to. Just ask.

    Picture credit: Richard Williams, RKW Internet.

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    Sneak preview of new Number10 site

    Fresh from stealing the online show at the recent G8 summit, the 10 Downing Street digital comms team have given the Prime Minister’s new website its first public outing, with a few sneaky screengrabs popping up on their Flickr account. It’s quite a significant departure from the existing site, although if you’ve been following the travel-blog work I’ve been doing with them recently, you’ll instantly recognise its evolution.

    The most striking element is the prominent use of video, with a large playback window – not YouTube, FYI – occupying pride of place on the homepage. (It’ll be hard to avoid comparisons with Obama’s website in that respect – but with initiatives like TelegraphTV, we’re all heading towards the same thing.) The team’s activity on third-party sites, like Flickr and Twitter, is also brought to the fore – driven by RSS feeds from the originating sites, as I’ve done on the travel-blogs.

    You’ll note a much more streamlined navigation on the new designs – primarily because the new site has been stripped right back to its core functions, allowing the team to concentrate on the day-to-day work. The historic information remains popular, and keeps its place; but otherwise, it’s a sharp focus on news and communication.

    If it feels a bit bloggy, there are a couple of good reasons for that. In part, it’s a recognition of the role now played by blogs in national political life. The political anoraks who are likely to visit a Downing Street site are probably spending the rest of their time on the political blogs, so it makes sense to adopt the same presentation methods. And yes, as you’ve probably guessed, the underlying technology is WordPress.

    The new site has been designed and produced by New Media Maze, with occasional contributions from Puffbox. And of course, being WordPress-based, there’s plenty of scope to take the site forward in the coming months. We’re already floating ideas for new features.

    The team haven’t quoted a ‘go live’ date, but my understanding is that it’s in its very final stages of development, and they aren’t afraid of a ‘public beta’ approach. Watch that space.

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    WordPress and widgets as DIUS consults

    There’s no stopping Steph Gray over at DIUS. Last week it was a ‘commentable’ White Paper, driven by WordPress. Today, they’ve launched a remarkably deep consultation site on Science and Society. In his writeup, Steph is kind enough to quote my own work for the Ministry of Justice’s Governance of Britain as an inspiration. But he’s taking things at least one significant step forward.

    As with Governance (and indeed the new No10 site), there’s heavy reliance on third-party services, like YouTube and del.icio.us, with content being pumped in automatically via RSS. Steph’s following the Governance idea of using ‘famous name’ video clips to kick-start debate in the form of blog comments: both sites are in their earliest days, so we don’t have any meaningful evidence about its effectiveness yet, but it feels like a good way to work.

    Steph’s big step forward is on widgets. His starting point is that few people have an interest in every question raised by a consultation; but most people would have an interest in some of it. (Good call.) So using a simple tickbox form, you can pick out the questions you think your readers would have a view on, and create an embeddable (Javascript-based) questionnaire for your own site, feeding into the main database. Very smart.

    Here’s one I made earlier.

    Science and Society: your views

    Please visit the Science and Society consultation site to join the debate.

    It’ll be fascinating to see what kinds of responses this move produces. I’m still a bit wary of the whole Big Questions approach to consultation: my own feeling is that the constant, small-scale exchanges around a well-managed blog will build something more valuable. But if Big Questions are the way you’re going, this is a very clever way to drive them further.

    PS: Remember PlaySpace, the DCSF SimCity-esque consultation game? JonW wondered how much it cost; the answer’s in Hansard (well, TheyWorkForYou) this week. Good as the app is, there’s no getting away from the fact that ยฃ50,000 is a lot of money for a three-month consultation exercise.

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    DIUS living up to its name

    I’m genuinely delighted to see the Department for Innovation, Universities and Skills allowing itself some room to innovate. As DIUS social media manager Steph Gray explains, they’ve just published an interactive version of their white paper on innovation (published a few months back), using – wahey! – WordPress. Or more specifically, CommentPress: the theme which allows you to add comments on each individual paragraph of a document.

    It’s a nice piece of work: I first referenced CommentPress in late 2007, saying it was ‘just crying out for someone to use on a White Paper or other consultation document.’ Lo and behold, Steph has done just that, and it really does work. It even looks quite pretty too. I actually find myself wanting to add comments.

    But more significantly, as Steph clearly recognises, it represents ‘one of the first public outings of [their] sandbox server, designed to be at armโ€™s length from the corporate site and with greater scope to test innovative tools and approaches online.’

    It’s not the first really smart thing to come out of DIUS lately, either. The work they’ve done with Harry Metcalfe, to deliver a full-on (customised) Atom feed of consultations. Unlikely to excite many people, to be honest; in fact, I doubt many people will ever see it. But it’s absolutely the right thing to do, delivering a comprehensive, well-structured data feed for interested parties (ie Harry) to use as they please.

    We’ll only make steps forward if people are given freedom to play around, and somewhere to do it. It’s fantastic to see DIUS taking such a lead on this.

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    Political engagement with June Sarpong

    June SarpongI never ‘got’ June Sarpong MBE as a TV presenter – she always seemed (at least) half-asleep to me. Her elevation to the status of Question Time panellist wasn’t met with universal acclaim. But to her immense credit, she does seem genuinely passionate about bringing young people, specifically young women, into politics – as the piece she wrote for Channel 4’s 25th birthday demonstrates.

    Now she’s launching a website called Politics & The City. A quick glance at the homepage reveals a site that’s a lot more Sarah Jessica Parker than Sarah Teather. I’m not personally over-keen on the design: too much Flash, not enough clear visual direction. And although it’s not immediately obvious amid the supermodel namedropping, I’m assured there’s political content in there, somewhere.

    An interview in today’s Independent tells the whole story. Content is being written by ‘two political journalists and two glossy magazine journalists’. There will be regular contributions from June’s celeb chums. You get the picture.

    Apparently the site’s had ‘rave reviews from test audiences’. Maybe I’m too old, or too deep into politics already, or too masculine… but I don’t get it. Then again, as I said, I never ‘got’ June. However, since it’s been built using WordPress (by the Liverpool-based Interconnect IT), I’m obliged to love it. ๐Ÿ™‚

    Frankly, we’re at the point where any attempt to engage people in politics is to be welcomed. A poll quoted in this morning’s Times (and referenced on the Spectator’s Coffee House blog) showed – unsurprisingly – that people generally ‘like’ David Cameron at the moment, and ‘dislike’ Gordon Brown. But when they were asked if either man ‘means what he says’ or ‘says what you want to hear’, both party leaders scored equally badly – almost identically so. Depressing stuff.

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    Another Downing St travel-blog

    Gordon Brown’s off to Japan for at the weekend, to hang out with the other G8 heads of government. So it’s time to crank out another Puffbox production for 10 Downing Street: the now-familiar mash-up of a travel-blog, Twitter stream and Flickr photo set.

    As with previous trips to the US and Brussels, it’s based primarily around WordPress, with data pulled in from the third-party services via RSS. Once again I’m using SimplePie to handle the RSS processing; although if I’d had more time this week, I’d probably have tried out Google’s new AJAX Feed API, to do it all on the client-side. I’ve done some preliminary trials with the service, and it seems very useful indeed.

    This will probably be the last such travel-blog to be done in this form, for reasons which will very soon become apparent. But these set-piece microsites have served their purpose – providing an excellent excuse to expose the Number10 team to WordPress, and the possibilities of lightweight content management.

    Update – the site got a nice mention in Monday’s Washington Post. ‘British Prime Minister Gordon Brown is stealing the G-8 show online. No. 10 Downing Street is blogging the summit in Toyako, throwing up an integrated social media site to follow “our man in Japan,” with Twitter and Flickr feeds to boot. Downingstreet, “the official twitter channel for the Prime Minister’s Office based at 10 Downing Street,” has more than 3,000 followers, and is part of the prime minister’s ongoing Web-savvy operation.’ Best press No10 has had in ages… ๐Ÿ™‚

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    Puffbox sponsors WordCamp UK

    I’m proud to announce that Puffbox is sponsoring the inaugural WordCamp UK, bringing about 100 devotees of WordPress to Birmingham for a weekend of code and conversation.

    The event takes place on 19-20 July, at the (apparently very classy) Studio conference centre in the centre of Britain’s nominally second city. The programme covers everything from a beginner’s guide to a hardcore code surgery. We’ll also be joined by Sam from Automattic Inc, the company behind WordPress.

    I’m down to lead a session called ‘WordPress is not a blog’, where I’ll talk about my work, and how I’ve managed to take WordPress right to the heart of government. It’ll be one of the less technical sessions of the weekend; I’ll be looking at how the bloggers’ approach can translate to the stuffiest corporate environments, and how I think we’re entering a post-blogging world. None of which will come as the slightest surprise to regular readers.

    It’s maybe unusual for a one-man company to sponsor a fairly large conference like this. But virtually everything Puffbox does at the moment is WordPress-based. It’s the content management platform I always dreamed of… and it’s free of charge. It’s time I gave something back.

    Besides, it’s in Puffbox’s interests for this gathering to take place. It’ll be an enjoyable weekend of unashamed geekery. I’m hoping to meet some interesting people, learn some interesting things, and help create a support infrastructure for WordPress in the UK. A T-shirt with a big W on the front would be a bonus.

    I’m also really excited at being back in central Birmingham for the first time since I graduated 14 years ago. Gulp.

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    Governance of Britain relaunched

    It’s a busy couple of weeks for Puffbox, with several high-profile projects all delivering within a matter of days. First to appear is a quite radical reworking of the website for the Ministry of Justice‘s Governance of Britain project.

    The site was originally built in late 2007 as a simple news hub, gathering updates on the various consultation processes and legislative processes across government. I think it’s fair to say, it was fairly modest. But things moved up a gear a few months ago, and the new site introduces some exciting new elements.

    To attract attention and spark debate, the team have commissioned some ‘celebrity’ content from some extremely famous names. First contributions are from John Bird (Big Issue) and Adam Sampson (Shelter), two well-known NGO figures; and Dr Tim Edensor, an academic from Manchester Met University. Once the site beds in a bit, we’ll be posting some megastar-level contributions which are guaranteed to attract proper media attention.

    Video will be a key element of the new site. Every week or two, we’ll be posting new video contributions, and inviting readers to comment blog-style. We’ll be starting with a few ‘official’ messages from Ministers and ‘famous faces’. But when I mentioned the plans in a comment on Shane McCracken’s blog earlier this week, Shane followed up by asking if we were going to accept video responses too. It was an excellent suggestion, and we’re already looking at how we could do it.

    We’ve also added a Google Map showing past and future public events: some are official MOJ events; others are third-party events with Ministerial appearances; others have no MOJ connection, but are offered FYI. Nothing too clever from a technical perspective, but a nice addition nonetheless.

    My own favourite part of the old site – the ‘What Others Are Saying‘ list of recommended articles from external blogs and websites, managed through a del.icio.us account – retains its homepage prominence. It’s a great way to demonstrate you’re listening to the wider debate, and a useful service to your readership: managed with a single mouse-click. It’s a feature I’d love to see on a lot more sites.

    Obviously it’s all done through WordPress. It isn’t flashy; but I’m really excited about its potential. There’s no shortage of substance, on subjects we know people are interested in. It’s one of the first sites to use video as more than just a one-way medium. Ministers and the Comms team recognise the need to develop momentum, and I’m confident we’ll get regular involvement from senior levels. Let the debate begin.