Monday saw a gathering of 250 leading figures from the world of business at London’s Saatchi Gallery; and organisers UK Trade & Investment asked Puffbox to put together a microsite for the event. With minimal advance publicity, few official post-conference outputs, and no particular involvement for the general public, we felt the best approach was to work up a relatively modest ‘one page site’ idea, ‘mashing up’ material from numerous external sources.
When you click to play a video, it loads in the page’s main panel – and generates a few extras too. We’re offering YouTube’s little-known short URL format for easier sharing; social buttons for Twitter, Facebook and Delicious; plus a (somewhat experimental) click-to-copy button, which triggers a rather cute colour trick when you press it. None of it rocket science, but it all helps make things a little more user-friendly, and hopefully a bit more memorable.
(If you’re keen to know how any of it was done, a peek at the source code should reveal all.)
It was a little strange to find myself right back at the coalface, hand-coding HTML pages in real-time: it’s been a good few years, probably dating back to my time at the Foreign Office or Sky News since I’ve had to do that. (Yes folks, that’s right – no WordPress this time.) And inevitably, with various people producing various things in various places – all also in real time, a significant proportion of the effort went on coordination rather than pure web development.
This wasn’t a website on the scale of, say, FCO’s efforts for the London Summit last year. But given what we had, in terms of both time and material available, I’m definitely pleased with it. Looks pretty, thanks to designer Matt; with some cute interactions, thanks to jQuery; and relatively easy to maintain on the day. I’m particularly grateful to UKTI, who were an ideal client in many respects – telling us the end result they wanted, and allowing us to work out how best to do it.