Hansard Society event on Twitter in politics

What can you say about Twitter? They came in their dozens to the Hansard Society’s event at Portcullis House to find out from a panel consisting of blogger Iain Dale, MPs Jo Swinson and Kerry McCarthy, and Tweetminster founder Andrew Walker. I hadn’t expected to learn a lot: I’ve been using Twitter longer and more intensively than most people. But I still came away more than a little disappointed.
Yes, some/many people talk a lot of pointless nonsense. Yes, people send links to stuff. Yes, sometimes certain topics rise to prominence. Yes, you can build engagement with people. But if you’d spent the hour and a half just looking at the Twitter website, you’d have learned all that for yourself anyway. And since most people in the room were already Twitter users, they probably knew it before proceedings started.
The event just didn’t get to the heart of what made Twitter different. Most of the points were equally applicable to any other ‘social media’ channel. And regrettably, it felt like we were falling into the usual trap of seeing social media as new broadcast channels. Sure, there were brief mentions of debate (conclusion: it’s not very good at it) and short-form correspondence with constituents. But almost everything was in a context of getting your message out to an audience.
All of which misses what, for me, is by far Twitter’s strongest selling point: namely, the fact that your audience is listening to you because it wants to listen, wants to engage… and wants to help.
I longed to hear one of the panel talk about how their Twitter audience helps them be better at their work. Examples of where they’ve asked a question, and their followers have answered it. Or where they’ve said they’re about to go into a meeting with someone, and a follower suggests a Killer Question. Demonstrations of the power of the network. But none came. (It’s a pity, because I’ve heard Tom Watson talk most persuasively about precisely that.)
One of the reasons I love Twitter myself is that, when everything – and everyone – gets boiled down to 140 characters, there’s no room for airs and graces. It’s a level playing field, with world leaders’ great pronouncements streaming in alongside mundane updates about what my mates are having for breakfast. It’s a reminder that you’re nothing special – or rather, you’re just as special as everyone else.
You might have something to say to me, which might interest me; but equally, I’ve got something to say to you, which might interest you. We’re all in this together. And post-expenses scandal, in a profession which depends on connecting personally with an electorate at least once every five years, I’d have thought that was a timely reminder.
A good-natured, upbeat but ultimately insubstantial evening.

Meet the mainstream

Just to draw your attention to the latest website traffic numbers published by Guido Fawkes and Iain Dale. Now I’ve no desire to stir up previous arguments about statistical validity, certainly not here. But I do note Guido ‘s observation that his blog is now more popular than ITN, and Iain Dale attracts more traffic than the Guardian’s Politics site (excluding Comment Is Free, which may or may not be valid).
Guido uses this to lay down a challenge – ‘who is the mass media now?’ – whilst Iain observes that there’s ‘an increasing overlap, whereby bloggers are now writing for and appearing on the MSM with increased regularity and mainstream journalists are now blogging’. Fair points on both fronts.
Meanwhile, look at the numbers (in February) for the official party websites. Tories top, BNP a close second, Labour a distant third. All well behind the site for a man we can’t even vote for over here, though.

Liveblogging the election results

Interesting to note some of the attempts to ‘live blog’ the election results last week – with Guido Fawkes, Slugger O’Toole and ConservativeHome all using CoverItLive‘s fantastic liveblogging ‘app’. Needless to say, there’s significant variation in the tone of each site’s usage.
Of course, it’s ironic to note both having a pop at Gordon Brown’s leadership when, dare I mention it, it was a Downing Street website – produced by yours truly – which first brought this technology to the attention of the UK political scene.
Now Iain Dale’s gone a bit CoverItLive-crazy, using it as an ad-hoc chatroom facility. It’s not really what it was intended for, and it’s probably quite hard work for Iain and colleague Shane Greer to moderate, but it does the job I suppose. They’re making good use of the popup polling mechanism, it must be said.
Correction: It took a heck of a lot of digging to find it, but I discover that ConservativeHome did use the CoverItLive tool back in January. My apologies; a straightforward Google search didn’t reveal it. I’m grateful to Guido for the advice to the contrary.