It doesn’t matter how they got there, and it doesn’t matter if a significant proportion are spammy. The @downingstreet Twitter account hit one million followers on Sunday afternoon – making it surely the biggest e-government hit in a couple of years at least. At zero setup cost. And zero marketing spend.
The question is – still – what do we do with them all?
For anyone needing background, here’s an easy link to all the posts I’ve written on the subject. To anyone I met WordCamp who’s reading this: check out the URL construction. Did you know you could do that??