Directgov's £15m ad budget

COI has announced details of the bidding process for the contract to promote Directgov. Four agencies are on the shortlist – Chick Smith Trott (incumbents), Miles Calcraft Briginshaw Duffy, Clemmow Hornby Inge and Farm. Now folks, remember, these are advertising agencies: don’t click those links unless you’re ready for a full-on Flash assault.
And what’ll it cost? The contract ‘is expected to last two to three years with a budget of up to £15m.’
Directgov currently receives approximately ten million visits per month. Already.