Ordnance Survey reinvents Google Maps

‘Following a successful closed launch’, apparently involving no fewer than 12 developers, Ordnance Survey has opened the doors to OpenSpace. It describes itself as ‘a JavaScript® Application Programming Interface (API) that uses ‘slippy map’ technology, letting you dynamically pan the map by grabbing and sliding the image in any direction you like.’ Just like Google Maps, then. But there’s more.
‘OS OpenSpace allows you to build Web 2.0 applications using Ordnance Survey data’ – just like Google. You can ‘add markers, lines and polygons on top of Ordnance Survey maps, and also search for place names’ – just like, er, you know. Oh, except that it’s ‘non-commercial use only’. According to their FAQ: ‘There can be no advertising, paid promotional content or other revenue generating activities associate (sic) with any part of your website.’ Which doesn’t leave much.
There’s a page listing various usage examples: but guess what? The examples are all non-interactive GIFs… which kind of defeats the object. Duh.
I’d love to get excited by this. OS is finally speaking the right language: API, web 2.0, mashup, etc. But they have to give developers a better reason to use this than their claim of having ‘the best mapping data available’. They’re already way, way behind.
Quick update: see comments from Ed Parsons – ex-OS, now ‘the Geospatial Technologist of Google’: ‘not quite what I had opened Openspace would be, but given the constraints … a great first step and will hopefully lead to the much needed rethink.’