Govt marketing in new media age

I’m told – understandably – that the Cabinet Office has hurriedly issued new advice regarding the use of government laptops. There’s nothing on their site about it, so you’ll have to make do with this article at But whilst looking, I did spot a press release from earlier this month, announcing the creation of a ‘new Board to oversee Government marketing in new media age‘.

There’s no argument with the assertion that things need to change to ‘better reflect the changing way in which government communicates with the public. Government now uses a much broader range of marketing tools and advertising is not the sole channel of paid-for communication.’ But should I be disappointed by the lack of obviously ‘new media marketing’ people on the new Board?