Government's 'trust bounce'

Just in case you miss it: Edelman’s annual Trust Barometer study shows ‘trust in business is higher than in government in 14 of 18 countries’. But in the UK, the key finding is a ‘trust bounce’ for business, media, NGOs and government, with media and governmental credibility doubling (albeit from a pretty low base).

Here’s the odd part. For all the company’s appetite for new media, including live Twittering by Simon Collister and David Brain, it’s surprisingly hard to find decent, substantial online material to link to. Here’s the global press release; here’s the UK ‘microsite’, with YouTube-hosted video; here’s the summary of findings, in a web-unfriendly PDF. Expect more in a few weeks time.