A study of 33,000 web professionals by the highly respected A List Apart website found that those describing themselves as ‘information architects’ were most likely to earn the ‘big money’. Having struggled to find a suitable one- or two-word job description for myself and my business… ladies and gentlemen, Puffbox is hereby designating itself as an information architecture practice. 🙂 Which, on reflection, probably makes a lot of sense. There’s a load more useful data about the industry in here too. Well worth the PDF download.