Full marks to Lloyds TSB for their rapid response website helpimflooded. It looks like it was thrown together relatively quickly, in response to the flooding in the north of England – the DNS record shows the domain was registered on 5 July, a fortnight before the south got the worst of it. There are a few rough edges – spelling BBC wrong on the homepage, for example. But it just goes to show that it can be done.
A nod, too, to the new Living ‘blog’ launched by More Than insurance, working with Antony Mayfield‘s mates at Spannerworks. It looks very well done, all built in WordPress (so thumbs-up from me) and is very blog/mashup/2.0-literate. It’s a tangential project, more about brandbuilding than selling insurance… and I always wonder how sites like these can maintain an audience. But hey, they’ve got a page of flood advice too.
Not that flooding and insurance a subject currently dominating my thinking, or anything.