Sky outsources its imagination

According to Jemima at the Guardian

BSkyB has announced that it plans to appoint two web explorers to push innovation by flagging up new sites, services and technologies that Sky could use on its digital platforms. The official remit is to work with two Sky project managers to “discover online talent in the UK and worldwide”, and to build relationships with content creators. Does anyone else know of similar roles at big media companies? I haven’t heard of any and this sounds pretty jammy. But then it is based in Osterley, so every silver lining…