Telegraph platform attracts the older blogger

A great post by Shane Richmond over at the Telegraph reveals some hard numbers on the site’s ‘blogging platform’, My Telegraph. After a quarter year’s operation (near enough), they’ve signed up a respectable 7,000 members, three-quarters of whom are 40 or older. I doubt many blogging platforms could claim that kind of demographic, which would seem to justify the Telegraph’s move into this space, and may encourage others to follow. Some data about activity levels would have been nice, though?