Over on the BT Business blog, we’re running a short video clip from last week’s webcast on the subject of social networking. I can’t help noticing that although the panel managed to reach a consensus on what ‘web 2.0’ is, they couldn’t actually agree on how to say it.
One said ‘web two point oh’, which – I have to say – is my own personal preference. One said ‘web two point zero’. One said ‘web two oh’. One said ‘web two dot oh’. Four panellists, four pronunciations. (Oh, and a couple of my own clients are currently favouring the rather terse ‘web two’.)
We talk about ‘word of mouth’ marketing. Looks to me like the spread of the ‘web 2.0’ ethos has been entirely via the written, rather than the spoken word.