I’ve always liked the Google Analytics website analysis tool… mainly because of the pricetag. (Zero.) It gave you all the top-line usage statistics you’d be looking for, and a lot more besides, but it always felt a bit too fussy. Google bought the product in, took away the subscription model, but didn’t really get round to applying its trademark ‘beautifully simple, simply beautiful’ house style. Until now.
I logged in this morning, to apply tracking code to my new puffbox.com WordPress-based blog/site, to be confronted by the new interface. And yes, this is Google all over. An entry screen packed with the sort of info you’d be looking for immediately. Huge Flash-based graphics, with interactive elements you’ll recognise from other Google products (eg Finance – which is looking great these days too). The ability to send scheduled reports by email, or export to PDF. When they say it’s ‘easy enough for a layperson to understand, but also offers the sophistication experienced users need’, they aren’t exaggerating.