Announced today… Hitwise, purveyors of fascinating website usage data, have been acquired by data hoarders Experian. The price – approximately $240m. More here. Some interesting trivia within: Hitwise has over 1,200 clients, with its top ten clients only accounting for 5% of sales, and does 36% of its business in the UK.
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It looks like we’re seeing a peak of purchases online at the moment! What, with Google buying doubleclick (http://www.sayu.co.uk/article.php?category_id=1&article_id=79&page=), and rumours of Ebay buying StumbleUpon!
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