Another new Sky News blog – why?

Always good to see someone else having a pop at the Sky News website. This time it’s Kevin Anderson, who happens to be chief blogger at The Guardian. He’s right of course. Sky’s policy as regards blogging is most charitably described as bandwagonesque and unfocused. There’s no attempt to encourage two-way communication. Thus far, I just don’t think they ‘get’ it.

It worries me to see Michael Wilson’s new blog being rolled out like this. This habit of creating ‘’ with a big, ugly custom template seems to have become an accepted formula… when it clearly isn’t right. And besides, I used to work in the same office as Mr Wilson. Granted this was a few years ago, but he didn’t really buy into the web philosophy. Or more accurately, I don’t think he considered us on the web operation to be proper journalists.

I’m eagerly awaiting the new Sky News site, due next month some time (last I heard). But the fact that they’re still rolling out more random blogs like this does not bode well.