Second blog at DWP

The Department of Work and Pensions has followed up its blog on pensions reform with another on welfare reform and child poverty. It kicked off in mid-October, and as with the pensions blog, it’s running on a local WordPress installation.

The blog is clearly ‘owned’ by minister Jim Murphy, and it’s good to see lots of first-person language and informal phrasing. Even a bit of self-deprecating humour. The numbers of comments are relatively low, after an early burst on the first couple of posts, but that’s only to be expected.

Higher numbers of comments over on the longer-established Pension Reform blog, which feels much more natural – and all the better for it – since I last looked. DWP is doing some good work in this area, and has done well to start with two areas which are (a) high on the public agenda; and (b) likely to interest specific audiences. WordPress looks to be serving them well, and it’s the right choice (as I might have mentioned before), but a bit of extra page design could be a wise investment, now the blogs are a bit more substantial.