If you’re a blogger, and you’re going away for a while… please, don’t feel compelled to get a locum in (as the Telegraph’s Shane Richmond has done). Your blog written by someone else is no longer your blog.
A blog is about giving me an insight to someone’s brain. (And yes, it’s usually someone in the singular.) It’s a personal thing, an intimate thing, a stream of individual consciousness. I read it because I want to know what you think, how you think. If I wanted to read somebody else’s thoughts, I would. On their blog, not yours.
Substitutions like this almost seem to give blogs some kind of official, institutional status. Hence the title of Shane’s posting: ‘The blog must go on.’ I disagree. If the performer in a one-man show is unable to perform, the show is cancelled. There is no understudy.
(PS: I used this title before in a piece on David Miliband. I think it’s the same point, although I didn’t make it explicitly at the time. Blogs themselves are purely a channel for the author to express their thoughts and opinions.)