There’s something really important happening on political blogs. ‘Britain’s foremost political bloggers have come together to form MessageSpace, an exclusive advertising channel that offers exposure to opinion formers and thought leaders.’ Yeah, and?
Well, look at who makes up the MessageSpace family. ‘Our publishing partners include ConservativeHome, Guido Fawkes, Iain Dale, Labourhome, Political Betting, Recess Monkey and LibDemBlogs.’ Yes, that’s right – the three main parties’ online grassroots networks are all playing together in this initiative.
It’s almost saying ‘that which unites us is greater than that which divides us’. Could you see the political parties cooperating like this in the real world? Mind you, I might be over-analysing this… maybe it’s just a pragmatic decision in the interests of generating some cash.