Sky buys its favourite web agency

Very interesting to see Sky taking full control of Mykindaplace. And I’m inclined to agree with Media Guardian’s assessment that ‘it is Mykindaplace’s web development capability that most interested Sky. The site’s development arm, Burst Interactive, has already created websites for Sky One and Sky Movies.’

You can see the influence Burst have had in various recent Sky web products: the Sky One website, the recent launch of the broadband product, or last year’s general election coverage. As I know to my own cost, the company’s in-house technical arm wasn’t ever really geared to rapid web-literate development. But Burst need to keep their distance – the worst thing that can happen is for them to ‘go native’.