Nike + Apple: an enticing combination

There’s a lot of commentary today about the business strategy behind Apple joining up with Nike to produce iPod / running kit. Me, I’m a runner… and I don’t currently care about the boardroom stuff, or whether the iPod has become a technology platform rather than just an audio player. I just want one. It’s almost enough to make me buy an iPod Nano, even though I fell out with Apple over iTunes and an iPod Shuffle (both of which I found really disappointing).