A great piece by Hitwise’s Heather Hopkins (‘Triple H’?) charting the rise of bebo.com and its imminent leapfrogging of everyone’s current favourite kidz community, Myspace. Bebo is certainly a lot prettier than Myspace, and the tie-up with Skype hints at a more open approach. But I wouldn’t count Myspace out yet… as I still think the connection with the music business will be its defining characteristic. I’ve noticed a growing number of bands’ websites including a prominent link to ‘our Myspace pages’ in their primary navigation (eg The Streets). Bebo, meanwhile, looks like it wants to be Friends Reunited for those who haven’t left a school yet. I feel far too old to even register for it.