Death of the monopoly

ClickZ: After searchers type in a brand-name query on a search engine, only 85 percent end up at that brand’s Web site, while the rest are diverted to competitor’s sites, comparison shopping engines and affiliates.

Which means that one in seven, despite knowing exactly who and what they want, end up going somewhere else to get it.

Yes, the web opens up all sorts of new markets to you. But equally, and this is a point I often make in presentations to government audiences in particular – it opens up your market to other people. Even if your business, like government, hasn’t been subject to ‘competition’ before.