Puffbox

Simon Dickson's gov-tech blog, active 2005-14. Because permalinks.

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  • 14 Mar 2006
    Uncategorised

    Youtube: a free platform for advertisers

    So Rupert Murdoch now thinks the internet is great? Shame he wasn’t saying that five years ago, before I left his empire. Still, you have to hand it to them now… it turns out Sky (or rather its agency, Devilfish) was behind the real-life remake of the Simpsons credits, which is the #1 video on Youtube this month.

    [youtube=http://youtube.com/watch?v=49IDp76kjPw]

    My lasting concern with Youtube (or more accurately, with its users) remains the nasty issue of rampant copyright infringement. But remarkably, a lot of its most popular content is advertising: movie trailers, pop videos, deliberate virals, and just plain old commercials.

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