RSS: 'a new content arena'

It’s well worth casting an eye over what The Guardian’s Simon Waldman told this week’s FT Media conference about RSS.

What currently goes under the label of RSS is going to lead to the most profound changes in the way that people engage with us and our content. It is scary. And it’s exciting. And it’s certainly too important to leave to the geeks.

Pretty much every solution I’m putting forward in my work these days has an RSS component to it. (And occasionally, RSS is the solution.) Sometimes I feel I’m getting carried away with the idea. Then I read something like this, and realise it isn’t just me after all.