I’ve been extensively quoted in a technology story on the Sky News website this morning, in which I describe Microsoft’s proposed purchase of Yahoo as ‘a deal for the accountants and advertisers, not the users’. I’ll tell you why.
I like to keep a lid on my RSS consumption: anything over 100 feeds feels like too much. I had one of my occasional clearouts at the weekend, and I was actually surprised to find myself removing the final feed in my Microsoft folder. But it’s been a long, long time since Microsoft launched or announced anything which excited or inspired me. It’s not just the disappointment of Vista. There have been too many underwhelming ‘me too’ launches lately: the Zune and Silverlight spring immediately to mind.
Over at Yahoo, it’s more like a succession of false dawns. The 2005 purchases of Flickr and Delicious suggested they really ‘got it’, and I still use both daily; but they don’t seem to have moved on much since the purchase. Whatever happened to Flickr’s promised video? Delicious has promised ‘big things coming soon‘, but the definition of ‘soon’ is stretching all the time. And just as significantly, neither seems to have influenced Yahoo’s core service much. (I’ve used Pipes a few times, but it’s for RSS-obsessed geeks only… like me.)
The unpleasant truth is that a Yahoo news story these days is unlikely to solicit more than a disinterested grunt from me, and Microsoft is rapidly going down the same road. From a user’s perspective, all this deal would/will do is reduce the field from ‘Google plus two also-rans’ to ‘Google plus one’. I sense more dread out there than enthusiasm.
And those following the Puffbox philosophy won’t be surprised to read my quote: ‘Being successful online isn’t about being big – if anything, it’s a hindrance rather than a help.’ Discuss.