Tom Watson (West Bromwich East, Labour)
To ask the Secretary of State for Work and Pensions what the total cost to her Department was of the directgov advertising campaign, Go DirectGov.
Jim Knight (Minister of State (the South West), Regional Affairs; South Dorset, Labour)
The cost of production and airtime purchased to date combined is ยฃ2.05 million.
Why? According to Mike Hoban: โTelevision advertising works and is an effective way of building recognition.โ
Response
well โ the โIt must be govโ sign does make me laugh a little bit, on the inside, every time I see it.