Puffbox

When you think of ‘official’ blogging platforms inside government, the obvious example is the Foreign Office blogs site – headed of course by David Miliband, but featuring some truly remarkable contributions from various global ‘hotspots’ (Beijing, Kosovo, Zimbabwe). But it’s not the only one out there, and it’ll soon be joined by others.

One which rarely gets a mention is the Royal Navy’s Jack Speak – which, before you ask, is the Navy jargon term for Navy jargon – launched nearly a year ago, and based on WordPress. 🙂 Like the FCO’s site, it features personal contributions from an eclectic selection of ‘ordinary staff’. The content doesn’t flow as naturally as the FCO site, but then again, maybe that’s too much to expect with such subject matter. And perhaps as a result, despite prominent promotion on the Navy’s front page, it doesn’t seem to attract much in the way of comments: just three in the whole of July, for example.

There’s been an equally quiet launch for the NHS Expert Blogs pilot. So far, there are half a dozen active blogs, based around themes rather than individual bloggers: diabetes, asthma, arthritis, and so on. The site feels very impersonal, which seems at odds with the often extremely personal accounts you might read; there’s next to no detail on who the people actually are. As you might expect, given the NHS Choices tie-up with Microsoft, it’s running on Community Server.

Meanwhile, Puffbox is working on a similar blogging platform for another central government department (which I won’t name just yet). It’ll be a similar proposition: personal stories from half a dozen front-line staff in interesting situations, to give a flavour of the organisation’s work. The schedule is pretty aggressive, measured in weeks rather than months; but I’m quite excited at the chance to see what we can do.

As you might expect, it’ll be WordPress-based; but the plan is to use the ‘single user’ version rather than MU. I don’t think we need the full power of MU, there’s always the question of plugin compatibility, HQ understandably want to keep their hands on the controls – and besides, we can do a lot with the WordPress Template Hierarchy to make it feel like each writer has a separate blog.

At the same time, I’m seeing one of my longer-term projects evolving into what looks like a proper ‘project blog’ platform. Several teams have seen the existing WordPress-powered site, and want to be able to contribute to it. Whether they’ll come across as ‘blogs’ per se, I don’t know. But it’ll certainly be a step closer to what I imagine will be the end game here: ‘project blogs’, where teams write in their official capacities, and seek feedback from their stakeholders. More details to follow.