Great move by Sky News to have an iPhone-optimised version of their website ready for iPhone launch day tomorrow. Not rocket science, of course: just a restricted width HTML/CSS layout, and some iPhone-style boxy buttons. Easy enough to knock together in a few hours, for most people in a content management context. But a great move in PR terms nonetheless.
In fact, it’s a really nice way to browse the lead items on their website, whether or not you have an iPhone, and not just because of the lack of adverts. It could easily be repurposed as a desktop sidebar or widget.
Update: Sky’s James Weeks officially announces the new site on Sky’s editors’ blog. But you read it here first, didn’t you. 🙂