Skip to content

Puffbox

Simon Dickson's gov-tech blog, active 2005-14. Because permalinks.

2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005

Code For The People company e-government news politics technology Uncategorised

api award barackobama barcampukgovweb bbc bis blogging blogs bonanza borisjohnson branding broaderbenefits buddypress budget cabinetoffice careandsupport chrischant civilservice coi commentariat commons conservatives consultation coveritlive crimemapping dailymail datasharing datastandards davidcameron defra democracy dfid directgov dius downingstreet drupal engagement facebook flickr foi foreignoffice francismaude freedata gds google gordonbrown governanceofbritain govuk guardian guidofawkes health hosting innovation internetexplorer labourparty libdems liveblog lynnefeatherstone maps marthalanefox mashup microsoft MPs mysociety nhs onepolitics opensource ordnancesurvey ournhs parliament petitions politics powerofinformation pressoffice puffbox rationalisation reshuffle rss simonwheatley skunkworks skynews statistics stephenhale stephgray telegraph toldyouso tomloosemore tomwatson transparency transport treasury twitter typepad video walesoffice wordcamp wordcampuk wordpress wordupwhitehall youtube

Privacy Policy

  • X
  • Link
  • LinkedIn
  • 30 Mar 2007
    Uncategorised

    Sky launches its ownbrand YouTube

    The product of Sky’s engagement with Google Video is now live, at skycast.com. But despite the site’s claims, it’ll only be ‘a new kind of entertainment experience’ if you’ve never seen YouTube. Frankly, if YouTube weren’t owned by Google, I bet they’d be considering a lawsuit. Your best starting points for now are the areas owned by various Sky channels, like News or Travel. (An eclectic choice of highlights from the News library, incidentally!)

    The unique selling point, such as it is, is that ‘we will showcase our favourite ‘Clips of the Week’ on the Sky interactive TV platform and the very best home-grown entertainment will be hand picked to appear on national television.’ (The report in Media Guardian talks specifically about Soccer AM and Sky News.)

    We’re in tricky territory here. Is it better to build your own community, or join an existing one? My inclination remains the latter, based principally on volumes of traffic, cost of development and maintenance, and the proven successes coming from YouTube and Myspace. Why bother… unless you’ve got something new, innovative and really substantial to offer? Granted, it’s early days for Skycast… but I don’t immediately see that compelling reason to upload my stuff to them, rather than the clear market leader.

Proudly Powered by WordPress