A very curious appearance by blogging legend Robert Scoble on BBC2’s Newsnight on Friday, to talk the announcement about Bill Gates’s departure. (Watch it here while you can.) I don’t think it was appropriate to caption him as ‘Strategist, Microsoft’… and I’m surprised there was no attempt to quiz Scoble on (a) corporate identity and (b) his own departure.
Gavin Esler’s interview was beautifully moderated, and didn’t once attempt to use Scoble as a ‘company spokesman’… so they clearly knew who he was. (Not a given, of course, when it comes to technology commentators at the BBC.) We often criticise ‘big media’ for making a dog’s breakfast of technology stories. So, credit where it’s due – Newsnight handled this very well, and Paul Mason‘s package was really well pitched.
Needless to say, there’s an inevitable flood of pro and anti feedback on Scoble’s blog.
Responses
I was recently given a promotion to “Strategist, Evangelism Network” so the title is appropriate.
Wow! A comment from the legendary Mr Scoble! 🙂 Fair point, Robert… but if I didn’t know any better, I would have taken ‘Strategist, Microsoft’ to mean something completely different.
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