So Microsoft confirms that the ‘iPod packaging’ video was produced by its own people.
‘It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding.’
As I mentioned before, I don’t think this is as good a thing as Mr Scoble suggests. Yes, it’s good to be able to laugh at yourself. Yes, it’s good to be so creative that you can spend (clearly) a lot of time putting something like this together. But if the packaging people have to resort to such dramatic tactics to ‘educate‘ (!!!) the marketing people, there’s your problem right there.
PS: Oh, by the way, there’s no such thing as ‘internal-only’ any more.