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Mashups go mainstream: Nike uses Google Maps to create a runnersโ route planner. OK, so itโs a shameless copy of gmap-pedometer.com โ but you have to hand it to Nikeโs RunLondon campaign. An exemplary PR campaign: and a great day out. Iโll be back in โ06.(tags: running ephemeral.work)
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links for 2006-02-24