I’d love to take credit for the news that the Telegraph is bringing RSS to its new portfolio of blogs – but I’m sure they were planning it anyway. Marcus on the foreign desk replied to my post of the other day, with a ‘promise’ they are being added soon. Good. 😉
It does pose an interesting question, though. If you’re a big media organisation, and you’re thinking of blogging – do you build (or extend) your own platform? Personally, I’d say ‘don’t’.
Use one of the established blogging apps or hosted services. Not only do you get everything ‘out of the box’, but you’re seen to be ‘playing the game properly’. Something like Typepad costs nothing in corporate terms, and even allows you to mask the host’s URL behind your own domain.