WordPress comes 'home': France holds its first WordCamp

It seemed like fun. A quick jaunt over to Paris, to attend their first WordCamp proper. A chance to put my French to its toughest test in 17 years. A chance to attend a WordCamp as an ordinary punter, rather than as an organiser. And a good opportunity to check up on the neighbours.

The venue: the cinema-esque Studio Raspail

Paris has a well-established barcamp-style event each year, and will continue to do so, but was (according to host Amaury Balmer) the only country in the world not to have a formal WordCamp. And as if to underline the increasing professionalisation of WordPress, they decided to hold it on a Friday, starting at 9:00am. Or effectively, if your brain has only just got off the Eurostar, 08:00am. Thankfully, black coffee was provided.
First speaker of the day, appropriately enough, was Michel Valdrighi – you’ve probably never heard of him, but he’s the Frenchman who ultimately gave WordPress to the world.
Michel Valdrighi, the absent father of WordPress

Michel was an early convert to the joys of blogging, but couldn’t find a platform which ticked all his boxes. A month after he wrote his first lines of PHP code, to create a dictionary of the Corsican language, he started on his own blogging platform – Blogger 2, or b2. A version 1.0 release was written, but never released; then came unemployment and a bout of depression, and he walked away from it all. Which led to a conversation between this guy and this guy, which led to… well, you can probably pick the story up from here yourself.
And then – ironically – having set the day’s wheels in motion, Michel more or less disappeared. A shame, as I was dying to hear more. (I believe he returned for the social side later, but I’d gone by then.)
'I stammered, forgot half what I wanted to say, improvised the rest. Stress.'

Francis Chouquet was up next: a web designer who also has a premium themes business (Peaxl), and has written a book on WordPress development. He talked about the market for premium themes, where apparently 2/3 of purchases are by resellers; and why he had ultimately opted to build a team to create premium themes, and a custom platform from which to sell them.
Francis Chouquet

His key point was that a theme shop needed distinct skills: creative, technical, marketing and support. You had to have a fighting spirit to make it work, he explained; but it was important not to lose the pleasure which made you do it in the first place.
Julio Potier

He was followed by Julio Potier, who gave a very assured talk on theme and plugin vulnerabilities, and how not to get caught by them. He listed the various well-known plugins he’d found issues in, even certain security plugins! – and described the various levels of interest shown by the original developers. Some were grateful for the tipoff, some were hostile, some simply weren’t bothered. Cautionary tales a-plenty.
With each slot lasting a full hour – not something I’m planning to recommend for future UK events, we were already nearing lunchtime. Next up was the youthful Aurélien Denis, who runs French-language tutorial site wpchannel.com, talking about recent WordPress enhancements which made it more of a CMS. People were wrong to say WordPress was a system conceived for managing blogs, he concluded; in fact, it was much more than that.
Aurélien Denis

I very nearly spoke up at that point; personally, I think the fact that it was conceived for blogs is precisely what makes WordPress what it is, and we should be embracing that fact, rather than trying to argue it away. A normal CMS is designed to be managed by a trained sysadmin, and built by experienced developers. (cf Drupal) WordPress assumes you’re on your own, and you just want to get on with writing something. Which is almost always the case, even in large organisations like government departments.
We broke a little early for lunch, and given the (frankly unforgivable) lack of wifi at the venue, I went in search of free connectivity and good food. I couldn’t find anywhere visibly offering both in the immediate vicinity; probably just as well, as I really fancied a moules-frites, and it wouldn’t have gone well with my iPad.
Benjamin Lupu

First after the restart was Benjamin Lupu, who runs the WordPress-based digital operations of a publishing company targeting the public sector. In his excellent talk, he reviewed their work to integrate WordPress with their various other systems: subscriptions, email marketing and so on. There was initial reluctance at the thought of using a blogging platform, but the work came in under budget, handled the huge traffic levels, did everything they wanted, and provided a much more journalist-friendly experience than what had gone before. His only complaint was the lack of a built-in search engine in WordPress core; but it’s not as if there aren’t better, more focused open source solutions which could be easily bolted on.
And so to our gold sponsor for the day: Microsoft. Yes, yet another WordCamp sponsored by Microsoft. Things didn’t start well, with Pierre Couzy failing to get his PowerPoint slides to project properly, unlike earlier Mac and Google Docs-based presentations. (Sorry, a cheap shot, I know.) And although he had a lot to say about Microsoft’s efforts to engage with the product and the community, you just knew he would get a hard time when it came to questions.
Pierre Couzy

I’ve heard the ‘we love open source really’ speech from numerous Microsoft people over the past couple of years. (Usually followed by ‘And we hate IE6 as much as you.’) I’m not as hostile to it as I once was. They now have numerous free downloads and services to help make WordPress work on Windows; and whilst you mightn’t choose to use Microsoft’s products in your WordPress project, sometimes it’s forced upon you. At least they’re helping… although you sense it’s with at least half an eye of monetisation in future, probably based on cloud hosting services.
Benjamin and Nicolas from beAPI

Final presentation of the day was a double header: Nicolas and Benjamin from WordPress specialists beAPI (Amaury’s consultancy), talking about ways to improve WordPress performance. I thought I’d have heard it all before, but they came it at from unexpected angles, and I still picked up a few new tips.

The day finished with a ’round table’ Q&A, featuring all the day’s speakers (apart from Michel). The questions seemed rather negative, fearful, suspicious. Was the growth of Tumblr a cause for concern? Did the panel think ‘they’ would ever make WordPress paid-for? Why do ‘they’ bundle a paid-for plugin like Akismet with the free core product? It rather confirmed a feeling I’d had throughout the day, that the community in France felt distant from the core WordPress effort, in a way which we in the UK just don’t. Perhaps it’s the common language; perhaps we’re just that little bit longer-established, and more confident as a result.
It proved to be a fascinating day, not least for the cultural differences. With so much of the jargon being in English, the presentations sometimes felt like they were being delivered simultaneously bilingually: and it took me a little while to tune into the Frenchified pronunciation of English terms. (It took me ages to work out what ‘Apash’ was.) And then there are the English terms which don’t match the terms we use: le back-office, for one.

Félicitations to Amaury and Xavier for such a well-run event; and merci for the steady supply of coffee and cakes. Here’s hoping the event inspires an even stronger, more confident WordPress community on the other side of la Manche.

Small site, big name


It feels like ages since I built a site completely from scratch; so much recently has been about invisible enhancement, or extra-large scale work taking months to reach its conclusion. So it’s been great fun to do a small and relatively quick build for the Commission on Devolution in Wales, established to review the present financial and constitutional arrangements in Wales.
In fact, it’s been a complete identity package: working with Matt Budd, we generated a handful of logo suggestions, trying our best – but ultimately failing – to get away from the use of a red dragon. The Commission team picked a favourite which we then worked up into a website, Word and PowerPoint templates, business cards, etc etc. (Note the deliberate selection of a (free) Google Web Font, by the way: how’s that for ‘digital by default’?)
The website is a child site of the Wales Office‘s existing WordPress multisite setup, which we activated just over a year ago, with precisely this kind of scenario in mind. A couple of clicks, a mapped domain, and bingo – a new and independent website in a matter of moments.
Ah yes, independent. We’re using the independent.gov.uk domain, set up to accommodate ‘arms-length bodies, independent inquiries and other suitable temporary sites’. I still feel slightly uncomfortable with caveat-ed gov.uk addresses like this: is it gov.uk, or isn’t it? But it’s an established standard now, so we’ll happily fall into line.
All of which gives us a site rejoicing in the URL:

http://commissionondevolutioninwales.independent.gov.uk/

unless you’re Welsh, in which case you get:

http://comisiwnarddatganoliyngnghymru.independent.gov.uk/

– which, if I’m not mistaken, is the joint longest root URL in UK government, matching that of the Commissioner for Public Appointments who – guess what? – is also independent of government.
It’s a single child site, running off a fairly simple but internationalised theme. The content is fully bilingual, managed – somewhat reluctantly, I must say – via the paid-for WPML plugin. As Word Up Whitehall attendees will have heard, Mr Wheatley and I are working on a multilingual plugin of our own: but it’s not quite ready yet, and anyway, the Wales Office server wouldn’t be ready for it either. (Long story.) I bear the scars of several WPML-based developments recently, but this one doesn’t push it too hard, so it’s been OK.
My thanks, as ever, to Matt for the creative work, Simon for some last-minute cake icing, and the Commission team for making this one run remarkably smoothly.
We’ll have more multilingual shenanigans to come in the next couple of months… but on a completely different scale. 😉

Harley to retire; new CIO & Deputy to be hired

The recent silence from government CIO Joe Harley had been noted; now comes confirmation from his original employer, DWP that he is to retire at the end of the year.
The DWP press release states:

The process for selecting his successor, as CIO for DWP, will begin immediately. The Cabinet Office will run a separate process for the next Government CIO along with the process that is already underway to replace Bill McCluggage, the Deputy Government CIO.

Worth noting the comments from Tony Collins:

Joe Harley has achieved much within the DWP – including cutting costs and helping to set up the administration, based on agile principles, of Universal Credit. But it was always going to be difficult combining a full-time job as DWP CIO with that of Government CIO. Harley’s retirement gives the government a chance to appoint a full-time CIO who is passionate about structural change and can build a strong public profile on the need for it.

Hmm…

Friday is the new Saturday

If you were to ask me what has been the single most influential thing to have happened in UK digital government in recent years, my answer would be the annual BarCamp / UKGovCamp. That first event, in late January 2008, helped form a community of civil servants and external suppliers; and demonstrated a desire, on both sides, to use modern technology’s new opportunities to do Government better.
So much so, in fact, that people willingly gave up a Saturday to come along. In the civil service, that’s pretty much unheard of.
To me, that was its defining characteristic. We all had something ‘better’ to do: social life, family duties, supermarket trips, even just sleeping off the exertions of the week before. In my own case, it’s the weekend of my wedding anniversary. But we all felt this was more important.
Last year, I picked up rumours suggesting that some people had claimed a ‘day off in lieu’ to attend. In some respects, that’s a compliment to the continuing success of the event, and its perceived importance in the government webbie calendar. But it felt at odds with the idealism of the day. I didn’t like it.
And so to this year (or rather, next year)’s event. Tickets for UK GovCamp 2012 went on ‘sale’ on Monday – and promptly ‘sold out’ (of the initial allocation) in just a few short hours. Clearly it’s seen as being more essential than ever – which is good. But something has changed. Something significant.

GovCamp is back, BACK, BAAAAAACK for 2012 and it’s bigger and badderer than ever.
Not just one day of fab conversations, networking, sharing tales of woe and mass tinkering – but two!

  • FRIDAY 20th January sees the usual GovCamp experience of crowdsourced unconference sessions where delegates talk about the stuff that interests them
  • SATURDAY 21st January is the all new GovCamp Doing Things day, where everyone attending can dream come some cool stuff to do, whether it’s collaborating on the best social media strategy EVER, running some training sessions on creating video, or build some useful app or other with some data

Will Friday be the usual GovCamp experience? No, I don’t think it can be. It completely changes the ‘ask’.
The vast majority of the civil servants will, presumably, have had to ask their boss’s permission to attend. That means they’re effectively attending in an official capacity. In theory at least, they will have to be careful what they say. Gone is the freedom, both formal and perceived, of attending in your own time.
Myself, as an external attendee coming from a distance, I’ll have to make alternative domestic arrangements, to get the kids to school. I’ll have to pay for a weekday, on-peak train ticket. And of course, I’ll be sacrificing a normal working day, costing me a notional few hundred quid. A day when most clients, current or potential, will be at their desks. My phone will have to remain switched on.
In Steph and Dave‘s defence, there is still a Saturday element – although at first glance, it looks like a completely different event, and aimed at completely different people. It isn’t the only *Camp being organised on a weekday: a week from now, I’ll be en route to Paris for a vendredi WordCamp. And of course, I ran my own Word Up Whitehall event on a Monday – although I’d argue, the rules of engagement there are slightly different.
If it’s a sign of the GovCamp ‘movement’ growing up, then I suppose it’s a positive. But it’ll be sad if, in doing so, we’ve lost the thing which put its motives beyond any doubt.

More GDS vacancies

I see there are another couple of Government Digital Service job vacancies up for grabs: this time, they’re looking for two User Experience Researchers, with a quoted salary range of ‘£44,300 to £56,000 with potential to rise to £59,000 through performance related pay.’
The lucky winners will be ‘responsible for planning, designing and conducting all in-house usability testing sessions for GDS (and departments when relevant) [and] every step in the usability testing process from developing user recruitment briefs through to test moderation, analysis and report writing.’
The jobs are offered as ’24 Month Fixed Term Appointment with possibility of extension or permanency.’ Closing date for applications is the end of business on Friday 18 November. Once again, you’re urged not to fax in your applications, presumably because it isn’t 1995 any more.
More details at this laughably long address. Perhaps your first task might be to explore the usability implications of such URL structures. (Clue: #unacceptable.)

Chant's warning to multinationals and client-side IT

Video from ukauthority.com
Chris Chant has given an interview to ukauthority.com, expanding on the shift to a product-centric, off-the-shelf model for government IT. SMEs, he says, are ‘absolutely front and centre to what we need… and it’s that market we’re really encouraging.’ It will be a bit challenging, he concedes – probably more than SMEs would like; but says they’re trying to make it as easy as possible.
Are we ready for ‘cloud’? ‘No, I don’t think we are at all. I think we’re quite a way away from that, and that’s something that we need to apply ourselves to. I think we are very well positioned to operate in a world where our IT is delivered by large multinationals, but that’s the way things have been. Now it’s a very different world. For a lot of what government does, it’s about commodity products, and we need to get people in who know how to handle that.’
‘We must bear in mind that we’re here for the citizens,’ he declares, ‘not starting from a departmental or systems standpoint. It comes to a very different model, and that means we’ll need to change the way we do things, we’ll need some new people I suspect, and we’ll need to do a lot of retraining. But above all, we’ll need a lot fewer people working on the client side of government IT than we’ve seen in the past.’
Inevitably, he’s asked about the recent ‘unacceptable’ speech. ‘IT is supposed to be an enabler,’ he says, ‘and quite often, in my experience in government, it’s actually a barrier to getting things done. And that’s no way to use IT. IT is supposed to support what we’re doing; we’re getting more dependent on it every day. And there’s no excuse to do anything other than get that right.’

Paris go! Off to France's first WordCamp

France’s first ‘proper’ WordCamp takes place in Paris in a couple of weeks: and I’ve just bought my ticket.
I did French as part of my degree – although that was nearly two decades ago, and only a tiny part of it was ever computer-related. So I’m placing a lot of confidence in 1) my memory of the language, and 2) the likelihood of the most difficult words being derived from English anyway. 🙂
There’s a reassuring familiarity to the day’s provisional programme: the themes business, scale, security, optimisation, and so on.
But the star attraction, for me anyway, will be the appearance of Michel Valdrighi – the man who created the b2/cafelog blogging platform, and whose sudden disappearance led to a discussion between a kid from Texas and a bloke in Stockport, which ultimately led to… 😉
Also worth noting is the gold-level sponsorship offered by Microsoft. Yes, yet another one.
Alors… est-ce qu’il y en a parmi les lecteurs de ce blogue qui voudraient me rejoindre à Paris? Tickets are a very reasonable €25, and there are still plenty left. Come on, let’s help the neighbours build some momentum.

BBC 'news jockey' experiment

By Steve Herrmann, writing on the BBC News Editors blog yesterday:

During the past few years the “live page” format has become a regular feature of our coverage around big breaking stories. The format has been a big success in terms of usage, so we’re thinking about what more we could do with it. We think the pages are not necessarily just about breaking news – they are also a real-time showcase of the best of what we (and others) are doing.

By me, writing in July 2007:

A ‘breaking news blog’, in my book, should look and feel more like Twitter. Activate it when a huge story breaks – maybe only a couple of times a year, maybe a couple of times a month. Short snaps of maybe only a couple of lines, written in an informal tone. Pretend you’re MSN-ing a friend. Be prepared to be vague – read between the lines if necessary, and don’t be shy about getting it wrong. Stream of consciousness, if you like, and proud of it. I haven’t yet seen any news organisation doing this systematically… but if they have any business in breaking news, then they should be.
I’ve also got an early idea for a ‘news jockey’ role, writing a running commentary on the day’s news blog-style. The USA Today thing is probably the closest comparison, but I’m thinking of something slightly different. It calls for a certain style of writing, and a certain style of writer, but I think it could be a winner.

Foreign Office finally switches to WordPress


Earlier this week, the Foreign Office rebuilt its blogs.fco.gov.uk site. It doesn’t look much different. But the screenshot above isn’t the significant one. The one below is.

Yes, after some gentle encouragement on the pages of this blog, it’s great to see the Foreign Office moving off the Apache Roller blogging platform – What, you’ve never heard of it? Exactly. – and on to the blogging platform of choice, WordPress.
Like a lot of government projects, the brief has clearly been to keep the visuals almost exactly as-was. But Steph Gray has rebuilt the site using an HTML5-based theme, deployed on a multisite setup at Bytemark (by the look of it), and has managed to migrate 50+ blogs’ worth of content too.
I can see a few things we’d have done differently – notably around non-English content. But as Word Up Whitehall attendees will have heard, Simon Wheatley and I have been concentrating on precisely that subject for most of the past few months, so we’re probably deeper into it than most.

And so the highest-profile blogging platform in Whitehall comes over to WordPress, joining similar efforts at DFID (launched Oct 2008), Health, DECC and BIS. Well done to Ross & co for doing the right thing. You know it makes sense. That really only leaves the MOD

When WordPress gets boring, things get interesting


[Thanks to @JonAkwue for suggesting a vastly improved headline for this piece…]
The big moment of this year’s Word Up Whitehall came in the second presentation of the day: Gavin Dispain from the Department for Transport, telling the story of their hasty migration to WordPress.
It was already clear that we were in very different territory from last year’s inaugural event: Stephen and Francis from Health had opened with a presentation featuring the kind of technical architecture diagrams you just don’t see at WordCamps. We weren’t just talking about the potential for government departments to use WordPress, or sharing examples of little microsites they’d built: no, this was real corporate-sized heavy-duty stuff. And there, at the heart of it, increasingly so in fact, was WordPress.
Then came Gavin, and that slide. He didn’t really make a big deal of it. I think we all knew about the potential to generate massive savings. But there it was, in black and white: hundreds of thousands of real pounds, not notional pounds, saved at a stroke. With further savings to come, as more arms-length agencies come on-board. (Defra are a bit further down that track already, as David Pearson related later in the day.)

Technical architecture diagrams. PowerPoint slides with incomprehensibly large numbers on them. Weren’t these precisely the things which drove me out of ‘proper’ IT, and into the world of WordPress? What the hell were these doing at a WordPress event? For a moment I could feel myself switching off, as I’d done in countless meetings over the years.
And that’s when it all suddenly fell into place.
I’d reacted against such things in the past, because they were visions of the future – and for the most part, futures that never quite arrived. But something was different here. People weren’t talking about how they could or would do it. They were demonstrating how they had done it. Health had built that structure, and it was working. Transport had left behind one set of contracts costing £X, and were now in a new arrangement costing £Y.
To be frank, systems admin and accountancy can be a bit boring. But it’s a mark of the success of the WordPress mission1, and the potential it has unlocked, that we’re now into that business-as-usual territory. When you’re getting stuck into the ‘boring’ bits, that’s when change is really happening.
And it turns out, I don’t actually hate technical architecture diagrams and budget forecasts after all.
1 When I first drafted this, I wasn’t sure about using the word ‘mission’. But then, by sheer coincidence, Seth Godin posts a few lines on his blog, and I feel a whole lot better about it.