The FT is getting all excited by apparent ‘proposals’ by Downing Street’s shaven-headed, shoeless strategy director Steve Hilton to abolish maternity leave and suspend consumer protection laws, in the interests of kick-starting the economy. Personally, I can’t believe either was suggested seriously: sounds more like the start of a brainstorming session.
But I can’t help smiling at one of his other reported ideas: ‘replacing hundreds of government press officers with a single person in each department who would convey all necessary information via a blog.’ – an idea which Guido Fawkes calls ‘half decent‘. I’d go further.
The fact is, it’s the logical conclusion to a process which is kinda happening already – and which started three and a half years ago. We already have Downing Street plus three Cabinet-level departments running their websites, their main public-facing presence, on (what used to be) a blogging platform, namely WordPress.
And frankly, any department which isn’t already running its News section using a blogging platform is missing a trick. I guarantee it would be easier to use, and would provide a much better service to the customer, than whatever Big Ugly Corporate CMS they’re using.
I’ve argued for a decade plus that the web would ultimately destroy press office work as we have known it: specifically, the day-to-day mechanical stuff, and most of the mundane telephone enquiries. I don’t think that means sacking every press officer: but it would certainly redefine the role of those press officers who remained, to become ‘press relations’ people. (Or is that the role fulfilled primarily – and arguably, correctly – by Special Advisors?)
Take a look at the website for COI’s News Distribution Service – and tell me why this shouldn’t be a WordPress multisite. With COI’s demise imminent, now would be the perfect time to rebuild it. And if it needs to do stuff that isn’t available ‘out of the box’ – that’s where people like Puffbox come in. The answer is almost certainly, yes it can. And yes, we’d be delighted.
If it’s true that ‘three-quarters of [Hilton’s] ideas fail to get off the drawing board’, this is one which – in some shape or form – definitely will. In fact, it already has.