A very positive Telegraph piece about Alphagov includes what, for many people, will be the first sight of a ‘proper’ screenshot:
That screenshot shows several elements which, from what I’ve seen so far, define the Alphagov approach. You’ll note the lack of Home Office/IPS (who? exactly) branding, the absolute prominence of search, the no-nonsense language, and for me the best idea of all, the expectation-setting elements on the right. How often have you sat down to complete an online transaction, only to realise it’s going to take forever, or that you need some crucial document which you don’t have handy? There’s also a tantalising reference to ‘location not set’ – which hints at geo-targeted information?
I’ve seen various Alphagov delivery deadlines mentioned, but now the Telegraph has printed 9 May (straight after purdah), I guess that’s fairly set in stone now.