It’s a sign of how far WordPress has come, that I find myself noting the Telegraph’s transfer of its blogging platform to WordPress purely because I feel I should… and not because it’s especially exciting. I mean, if you were going to set up a large-scale public blogging community, why on earth wouldn’t you use the world-leading, zero-price tag product?
newspaper media group’s new blogs editor, Damian Thompson is buzzing with excitement at the potential which this move opens up. Among the ‘immediate benefits’ he highlights: faster operation, easier commenting, better integration with the wider site, even a Twitter element. (I’d add a few others myself, all available instantly with a bit of URL hacking.) But he’s right to recognise that the switch won’t be immediately popular – and guess what, the majority of the 200+ comments on his introduction post aren’t positive. Yeah, we’ve all been there.
Most of the work, I understand, was done by the Telegraph’s in-house team, with some assistance from my fellow WordCampers (and technically, I suppose, competitors) InterconnectIT. The firm’s director, Dave Coveney says they’re already working with another newspaper group and a magazine publisher. He’s clearly seeing the same momentum I am; there’s certainly no shortage of interest in WordPress just now.