http://puffbox.com/2009/01/04/change4life-brand/ Adventures in government, politics and open source. Mostly WordPress-related. Sat, 11 Feb 2012 10:55:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://puffbox.com/2009/01/04/change4life-brand/comment-page-1/#comment-709 MJ Ray Mon, 05 Jan 2009 11:17:05 +0000 http://puffbox.com/?p=571#comment-709 I've been worried that the "search online for..." method leaves gov.uk vulnerable to groups like theyesmen.org and this search term is much trickier than previous ones because it's so popular with personal coaches already. For example, the top result on http://search.msn.com/results.aspx?q=change+4+life is http://www.changes4life.co.uk/ at the moment. On a couple of minor search sites, the BHF criticism appears above the NHS site. Will this be the campaign that detonates the "search online for..." landmine? I've been worried that the "search online for..." method leaves gov.uk vulnerable to groups like theyesmen.org and this search term is much trickier than previous ones because it's so popular with personal coaches already. For example, the top result on http://search.msn.com/results.aspx?q=change+4+life is http://www.changes4life.co.uk/ at the moment. On a couple of minor search sites, the BHF criticism appears above the NHS site. Will this be the campaign that detonates the "search online for..." landmine?

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