Well, here’s a first. Government press officers haven’t been the most enthused by new media. I’m told that’s changing, slowly but surely. But it’s quite startling to see a press office announcing a blog which hasn’t even been launched yet – and even better, syndicating the content via press release!
Clearly the Scotland Office are pretty excited. They sent out new secretary of state Jim Murphy’s first post from his new blog, without mentioning that the blog didn’t exist yet, or even the address it would occupy when it did finally launch. Ian Cuddy managed to glean that: ‘It will be going on the Scotland office website in a more conventional blog format … once we’ve got one or two technical things ironed out.’ Which came as some relief to those of us who feared this might be an attempt to blog by press release alone. What a concept.
The ‘blog’ is now live on the Scotland Office site: but ominously, it looks like a standard web page. No RSS feeds, no comments, no tags, nothing that would fit the de facto definition of a blog. But it’s a start, I suppose. To their great credit, they’ve got it into WordPress relatively quickly. Comments, feeds, the whole lot are now available, and it slots seamlessly into the existing corporate site. Makes you wonder why they didn’t just do that in the first place.
It’s been very interesting to watch how Jim Murphy has warmed to blogging. He started in September 2007, as the Foreign Office launched their ambitious multi-author approach. My understanding at the time was that he had to be persuaded to do it: with the EU Constitution/Treaty argument at its height, a blog was seen as a good thing to do. The FCO project is generally recognised as a success, with Murphy’s own blog being singled out for particular attention: an impressive following, and at least one instance where a reader comment affected subsequent policy. Shortly afterwards (I think), Murphy started blogging on his own personal website.
Had he wanted one, the move up to Cabinet level would have been an excuse to stop. Greater responsibility, no existing platform, etc. So it’s good to see his desire to continue – and you have to assume, it was high on his priority list when he arrived. He tells us (via that press release):
When I was Minister for Europe I had a regular blog. I found it a useful way of letting people know what was going on in Europe, and I got a lot of good feedback. Now I’m Secretary of State for Scotland I’m going to carry on blogging and I look forward to having a dialogue about the really important issues that face our country.
It’s very much the same challenge: emotional discussions about matters of national sovereignty. And by vowing to keep blogging, it’s probably the best signal we’ll get that it was felt to have been a valuable use of his time. There are, of course, quite a few parallels here with David Miliband who kept up his blogging through two reshuffles (ODPM to Defra to FCO), all the way to the Cabinet table.
And while we’re on the subject of people with multiple blogs… I note that James Barbour, press secretary at the British Embassy in Moscow, and an occasional visitor to these parts, now has an official blog on the Foreign Office platform, to go alongside his personal blog outside. I asked him via Twitter how he was planning to juggle the two: his honest reply comes on a post on his personal blog: ‘I’m not entirely sure myself, Simon, but I’m going to try.’ You can’t ask any more. Good luck sir.