puffbox

Telegraph blogger quits for Tory blog

I'm not sure I'd call it a 'stunning coup', as some have done - but it's certainly interesting to note that the Telegraph's Jonathan Isaby has quit his 'proper journalism' job to become the new co-editor of Tory grassroots blog ConservativeHome... presumably 'co' with Tim Montgomerie. He fills the gap left by 22-year-old Sam Coates, who is David Cameron's new speechwriter (an interesting move in itself).

I share the analysis of Guido Fawkes, who calls it 'an example of how the news market will become fragmented in the future' - although I'd probably have phrased it in the present tense. We've already seen similar moves in other spheres, such as the oft-quoted example of football journalist Rick Waghorn who took voluntary redundancy from the Norwich Evening News to set up his own network of niche football sites.

It's better news for Isaby than this time last year, when he got into hot water for a possible breach of electoral law.

And it's a reminder that the blogosphere isn't the amateur free-for-all it once was. ConservativeHome has a publisher, Stephan Shakespeare: co-founder of YouGov, a man with a position in the Guardian's 'Media Top 100', and clearly a few spare quid to bankroll professional writing on a website which doesn't even carry advertising.

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