The new Mirror website is a dramatic improvement. But then again, all previous Mirror websites have been terrible – particularly the last one, launched just 18 months ago.
As Martin Stabe notes, the site’s homepage takes an unfamiliar building-blocks approach… which, in this case, I really find myself warming to. It suits the kind of picture-heavy, celebrity-led material within. Dig a little deeper, and frankly it’s fairly average – but for the Mirror, as I say, that’s a big step forward.
Meanwhile, I can’t quite make my mind up about the Telegraph’s new design, being rolled out gradually this week, section by section. It’s very nice – structurally and visually; and fixes some of the things I didn’t like before. But it feels very – can’t think of a better word – conservative. There’s no hint of a ‘2.0’ feel to it whatsoever: no rounded corners, no colour gradients, no Javascript effects, no glossy icons. No homepage space for the ‘community’ or multimedia stuff. There are ‘sharing’ links, and links to related blog content, but it’s all downplayed.
You could argue that this is all good. It’s in keeping with the more conservative brand demographic. It’s classic rather than fashionable. But it’s, well, a bit retro. And with everyone rushing to be more ‘2.0’ than their rivals, that feels just a bit odd.
2 thoughts on “Mirror and Telegraph redesigns”
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I totally agree with views on the Telegraphs website, but it does make it look more like a newspaper’s website if that makes sense. It fits in well with the image of the news paper. The paper is not for the younger generation such as myself and is aimed at more a middle aged to older person, besides those in the industry, who may not be to interested in the “2.0 fantasy” that most people are living in of whom have some web presence.
Also the mirror web site is by no means aesthetically pleasing.
It is to busy, to cluttered and tries to hard to be “a cool generalist”, its just not happening.