puffbox

Meet the mainstream

Just to draw your attention to the latest website traffic numbers published by Guido Fawkes and Iain Dale. Now I've no desire to stir up previous arguments about statistical validity, certainly not here. But I do note Guido 's observation that his blog is now more popular than ITN, and Iain Dale attracts more traffic than the Guardian's Politics site (excluding Comment Is Free, which may or may not be valid).

Guido uses this to lay down a challenge - 'who is the mass media now?' - whilst Iain observes that there's 'an increasing overlap, whereby bloggers are now writing for and appearing on the MSM with increased regularity and mainstream journalists are now blogging'. Fair points on both fronts.

Meanwhile, look at the numbers (in February) for the official party websites. Tories top, BNP a close second, Labour a distant third. All well behind the site for a man we can't even vote for over here, though.

• Tom Steinberg at 10:20 am on 4 June 2008

  I'm just as suspicious about those numbers as always. Comscore says 69,000 visitors for TheyWorkForYou (apparently, although I can't find any source for this as a link) whilst both Analytics and Awstats say around 200,000 uniques. A few % out is to be expected between analysis clients, but 3-4 times out is not.

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