Live video for Darzi's NHS Review

This afternoon sees the effective conclusion of Lord Darzi’s year-long (ish) review of the National Health Service, under the Our NHS Our Future banner. I did a quick reskin of the associated website back in May, and we’ve gone a few steps further to mark the big finale.
Inspired by comments from Tom Steinberg back in January, regarding the HMRC website on tax deadline day, I decided to rework the homepage to raise all the Review documentation right to the very top. A big friendly header immediately grabs your attention, and says yes, you’re in the right place. There’s a live video feed from the launch conference, embedded directly in the homepage using Flash. We’re hoping to keep the as-live video available ‘on demand’ for a few days, whilst we cut an edited highlights package. Previous homepage content isn’t lost, but gets bumped well down the page.
The live video feed came together remarkably quickly – the idea was first floated on Thursday afternoon, and here I am on Monday, watching it on my desktop. See? It can be done.

Puffbox sponsors WordCamp UK

I’m proud to announce that Puffbox is sponsoring the inaugural WordCamp UK, bringing about 100 devotees of WordPress to Birmingham for a weekend of code and conversation.
The event takes place on 19-20 July, at the (apparently very classy) Studio conference centre in the centre of Britain’s nominally second city. The programme covers everything from a beginner’s guide to a hardcore code surgery. We’ll also be joined by Sam from Automattic Inc, the company behind WordPress.
I’m down to lead a session called ‘WordPress is not a blog’, where I’ll talk about my work, and how I’ve managed to take WordPress right to the heart of government. It’ll be one of the less technical sessions of the weekend; I’ll be looking at how the bloggers’ approach can translate to the stuffiest corporate environments, and how I think we’re entering a post-blogging world. None of which will come as the slightest surprise to regular readers.
It’s maybe unusual for a one-man company to sponsor a fairly large conference like this. But virtually everything Puffbox does at the moment is WordPress-based. It’s the content management platform I always dreamed of… and it’s free of charge. It’s time I gave something back.
Besides, it’s in Puffbox’s interests for this gathering to take place. It’ll be an enjoyable weekend of unashamed geekery. I’m hoping to meet some interesting people, learn some interesting things, and help create a support infrastructure for WordPress in the UK. A T-shirt with a big W on the front would be a bonus.
I’m also really excited at being back in central Birmingham for the first time since I graduated 14 years ago. Gulp.

Governance of Britain relaunched

It’s a busy couple of weeks for Puffbox, with several high-profile projects all delivering within a matter of days. First to appear is a quite radical reworking of the website for the Ministry of Justice‘s Governance of Britain project.
The site was originally built in late 2007 as a simple news hub, gathering updates on the various consultation processes and legislative processes across government. I think it’s fair to say, it was fairly modest. But things moved up a gear a few months ago, and the new site introduces some exciting new elements.
To attract attention and spark debate, the team have commissioned some ‘celebrity’ content from some extremely famous names. First contributions are from John Bird (Big Issue) and Adam Sampson (Shelter), two well-known NGO figures; and Dr Tim Edensor, an academic from Manchester Met University. Once the site beds in a bit, we’ll be posting some megastar-level contributions which are guaranteed to attract proper media attention.
Video will be a key element of the new site. Every week or two, we’ll be posting new video contributions, and inviting readers to comment blog-style. We’ll be starting with a few ‘official’ messages from Ministers and ‘famous faces’. But when I mentioned the plans in a comment on Shane McCracken’s blog earlier this week, Shane followed up by asking if we were going to accept video responses too. It was an excellent suggestion, and we’re already looking at how we could do it.
We’ve also added a Google Map showing past and future public events: some are official MOJ events; others are third-party events with Ministerial appearances; others have no MOJ connection, but are offered FYI. Nothing too clever from a technical perspective, but a nice addition nonetheless.
My own favourite part of the old site – the ‘What Others Are Saying‘ list of recommended articles from external blogs and websites, managed through a del.icio.us account – retains its homepage prominence. It’s a great way to demonstrate you’re listening to the wider debate, and a useful service to your readership: managed with a single mouse-click. It’s a feature I’d love to see on a lot more sites.
Obviously it’s all done through WordPress. It isn’t flashy; but I’m really excited about its potential. There’s no shortage of substance, on subjects we know people are interested in. It’s one of the first sites to use video as more than just a one-way medium. Ministers and the Comms team recognise the need to develop momentum, and I’m confident we’ll get regular involvement from senior levels. Let the debate begin.

Big things at Sky News

The new Sky News website is open for public beta viewing, and there are some significant developments.
The use of actual moving video in the homepage’s ‘top stories’ carousel area is a genuine surprise, and I think it works, although there must be significant implications on the content production and technical sides. Personally, I don’t think I’d have moved the ‘left hand margin’ to be a thick horizontal bar across the top, particularly since it pushes the page’s defining element (at least partially) ‘below the fold’.
There’s a registration-only ‘story tracker’ function, allowing you to subscribe to a (seemingly very limited) selection of major story threads, with updates appearing in a sidebar. And there’s a much-needed rationalisation of their chaotic blogs, although slightly disappointingly, they’ve pulled the blogs into the same un-blog-like presentation as the main site. Instinctively, that feels like the wrong way to do it. I’m seeing more and more people wanting to make their big, ugly CMSes more like blog platforms.
But is it a better experience overall? I’m not convinced. There’s little improvement in look or feel: it’s all (still) a bit blocky, and I’m not fond of the huge Arial headlines.
My view of Sky remains that they should be accepting they can’t come close to matching the BBC, and should instead make a virtue of their smaller, more agile setup. The Sky brand is all about ‘breaking news’, and nobody is better placed to become ‘the site you go to as soon as news breaks’. This is not that site.

How much can a website cost?

There’s been a sudden flurry of Parliamentary Questions (PQs) landing on the Foreign Office‘s doorstep in the last couple of months, on the subject of their departmental website. When it launched in late March, I noted that the purchase of the Morello content management system alone had cost them £1.47m, to some incredulity from commenters. I now learn that figure barely scratched the surface.
The total initial cost, first mentioned in a Meg Munn written answer in January 2008 and confirmed by Jim Murphy in response to a round-robin PQ in April was (brace yourself) £9.7 million. ‘The project is on target to cost £19.2 million over five years. This includes running costs, for example hosting and support, and some staff salaries.’
This understandably attracted front-bench attention, and was followed up by William Hague. A clutch of PQs in mid-May brought a breakdown of the £9.2m spend to date:

  • consultancy (procurement, legal and business change advice): £1.631 million;
  • project management and support: £1.065 million;
  • software, development and implementation (including design and roll-out): £6.115 million; and
  • other (including training costs): £0.389 million.

Granted, it’s a big endeavour – providing a single platform for all embassies (etc) to host their websites, in all sorts of languages. And some of the content has been nothing short of sensational – I’m thinking especially of the blogging from Zimbabwe just now. But those numbers seem sky high.
And yet they aren’t the worst. As I’ve blogged previously, I know of one site with an eight-figure budget… which still isn’t live.

The power of postcodes

LibDem MP Lynne Featherstone has an idea. She tells Liberal Conspiracy the one IT project she’d like to see from government would be (if I can paraphrase) an email-bouncing facility, where you’d send an email (for example) to [email protected] (sic), and it would automatically get forwarded to the relevant coppers. She rightly notes that sites such as WriteToThem go most of the way towards this concept… and indeed, it’s surely the sort of project that’s right up MySociety‘s street (sorry).
Personally, I think Lynne has the right idea, but takes it to the wrong conclusion. As IT projects go, what she describes is relatively straightforward. The headaches would come in terms of (a) requiring the email recipients to keep it all up to date; and (b) the extra work generated. Reading and writing emails takes time. It would be much more efficient, in most cases, to encourage self-service via the web.
The bit Lynne gets 100% right is the power of the postcode. The UK has one of the planet’s more granular postcoding systems, with each of the nation’s 1.8m individual postcodes covering on average 15 houses. In IT terms, that’s a remarkably accurate piece of geocoding data – which virtually every adult in the country knows off by heart. You can stop people in the street, ask them, and they know it. That’s a truly awesome asset. (Which is why Ireland is now adopting a similar system, despite Post Office claims they don’t need it.)
But ask any statistician about postcodes, and they’ll glare at you – citing two problems.

  • Postcode boundaries were originally designed for postal use, and don’t match the boundaries of other statistical or political geographies. I can vouch for this: they don’t even differentiate neatly between England and Wales. But as the introduction of Royal Mail’s Mailsort demonstrates, the postal purpose of postcodes isn’t what it once was.
  • Postcodes change. True, but… Royal Mail issues a ‘postcode update‘ every six months. Their website explains that there’s only been one significant change, affecting only Cambridge, in the last 3 years – a lifetime in IT terms. Hey, it’s not as if they’re recoding the entire nation every other week.

I’ve never seen either of these problems as insurmountable. And I’d argue that the amazing potential stemming from universal awareness of postcodes outweighs the hassle factors.
Postcodes are the country’s greatest example of the Power Of Information. I believe we would unlock significant power if we enshrined postcodes as our key national geography, asking Royal Mail to bequeath them to the nation. All statistical and political geography should be aligned with postcodes, with a commitment not to change them for 10 years, perhaps coinciding with the Census cycle. I don’t care if there are marginally more meaningful statistical boundaries; a flawed system we all understand beats a perfect system nobody understands. Oh, and it’s cheaper too.
With improved accessibility to meaningful local data would come improved accountability. A single online search would reveal who is responsible for what in your local area; and would link to appropriate data showing whether or not they were meeting their responsibilities.
The data is all out there, free of charge in almost all cases – but the chaos of conflicting geographies makes it almost impossible to work with. I don’t believe that’s a defensible position. Power to the postcodes!
Update, 8 July: There’s now a Commons Early Day Motion on freeing postcodes, attracting decent levels of support from Labour MPs. See this post for details…

David Davis: now with added diversity

Just a quickie: the header graphic on the David Davis website has now been edited to show a bit of ethnic and age balance. However, data from the 2001 Census shows Haltemprice and Howden to be 98.2% white, and 24.5% over 60. On that basis, I’d probably have opted for more older faces, rather than more ethnic faces. And in the 42 days context, I guess you could make a case for an obviously Muslim person. But hey, at least it shows they’re listening. They’ve also added comment functionality on the ‘blog‘, plus a rudimentary forum. It’s a start.

Reason to be miserable

Thanks to SkyI can’t make my mind up about the media attention drawn by Labour MP, and junior transport minister Tom Harris, for comments on his blog. Or more accurately, by the reproduction of those comments on the front of the Daily Mail.
On the one hand, I’m quite pleased that the word ‘blog’ barely comes into it. The Mail story doesn’t use the b-word until its final few paragraphs. Blogging is a fact of life, unremarkable in itself. That’s a good thing.
But the Mail piece misses the very point about it being on a blog. The rules of engagement explicitly allow for the personal and provocative. Stirring up (hopefully reasonable) argument is precisely the point. And in fact, if you look at the comments on the item in question, that’s precisely what he did.
Perhaps the most positive aspect of the story is the fact that the debate is continuing on Harris’s blog – with numerous people now writing ‘I heard you on the TV/radio this morning, came to check out exactly what you’d said, and here’s what I think…’
Now let’s be realistic: it’s the Mail. They have an editorial line, based primarily around ‘hell’ and ‘handcart’, and this story has been squeezed forcibly into it. They do quote the caveats from Harris’s original piece, but only having discarded them initially. They make no attempt to tackle Harris’s underlying point about long-term improvement vs short-term adversity. They ignore some of his incontrovertible points. Oh, and their round-up of a ‘day of desperate economic news’ fails to mention the rather more upbeat news on retail sales.
As a side note: it was announced yesterday that the Mail’s site is now the most visited among the UK newspapers’ web presences. But only 27.2% of its users were actually in the UK – ‘the lowest share of domestic audience of any of the national newspaper websites that publish ABCe figures.’ If the Mail readers care so much about the UK, why don’t they come and live here?

No10 blogging from Brussels summit

Time to unleash another Puffbox production for 10 Downing Street. Gordon Brown’s off to Brussels to chat about this and that (mostly that, I guess), and as with the trip to the US in April, they’ve sent a member of the No10 web team to report on proceedings. I’ve been working with them to develop a blogging platform, based very much on the April site, but with a bit of Friendfeed-inspired feed aggregation.

The site, at eusummit.govblogs.co.uk (for reasons which will soon become apparent), is based primarily around a WordPress blog – but also attempts to bring together No10’s other activity on sites such as Flickr, YouTube and Twitter. Plus, with David Miliband also attending, we’re ready to integrate any articles he publishes on his own blog.
The plan is to try and get as much video content as possible, to give a flavour of how the European Council actually works on the ground. But as ‘Your No10 Correspondent’ acknowledges, we just don’t know what he’ll be able to get.
Once again, it was an aggressive development schedule – measured in hours rather than days! – and I’ve had to use some cheeky work-arounds. (Accessing and filtering the Foreign Office’s blog content was especially tricky, for reasons I won’t bore you with.) But I hope it’s another example of how a few RSS feeds, a bit of PHP code, and a little lateral thinking can tie up these various best-of-breed tools and services into a single coherent website.

Ben Hammersley prototyping at Foreign Office

Things are happening at the Foreign Office. About a month ago, they registered a new dot-com domain, with the apparent intention of hosting a series of prototype web builds. But since the only link I’ve yet seen to the domain has now been removed by its (well-connected) author, I won’t provide a link to it here.
First to emerge is an ‘online collaboration space’ to be used for ‘work on projects with partners outside government’, running on the same wiki platform as Wikipedia. Unlike previous wiki efforts at Miliband-led government departments, it will be invite-only: all users will be ‘verified’, following nomination by an FCO officer. (It’s probably just as well.) There’s also a WordPress blog installation 🙂 – although it’s currently empty.
The site confirms a rumour I’d heard, that all-round Renaissance Man Ben Hammersley (geek, journalist, photographer, ultra-marathon runner, kilt-wearer) is working for the Foreign Office… even going so far as to have a gov.uk email address. With one single appointment, the credibility of e-government efforts takes quite a leap… although I note Ben doesn’t appear to be shouting too loudly about his move into the civil service.
It’s good to see the Miliband Effect finally kicking in. I was a bit underwhelmed by the FCO website’s £1.47m relaunch back in March, although I know that site had been in preparation long before Miliband arrived at King Charles Street. FCO is right to recognise that such ‘skunk works‘ operations are the best – and arguably, the only – way to fire innovation.
Mind you, that was a lesson they should have learned more than a decade ago, when they gave a fresh-faced 22 year old more-or-less free rein to design, build and run Whitehall’s first ‘real time’ website, with groundbreaking and award-winning results. Have I ever told you that story? 🙂