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	<title>Puffbox.com &#187; marketing</title>
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		<title>What my Eee says about Mee</title>
		<link>http://puffbox.com/2008/03/27/what-my-eee-says-about-mee/</link>
		<comments>http://puffbox.com/2008/03/27/what-my-eee-says-about-mee/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 09:58:01 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[company]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[eee]]></category>
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		<description><![CDATA[The Asus Eee mini-laptop is the new Wii: the ultra-cool white gadget that clearly surpassed its manufacturer's best sales projections. I was lucky enough to find one on sale in Tottenham Court Road a few weeks back, at list price too, and it was the guy's easiest sale of the day. What makes the Eee [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/seenbysimon/2299773617/" title="Asus Eee vs Acer 'laptop' by s i m o n d, on Flickr"><img src="http://farm3.static.flickr.com/2094/2299773617_5059222704_m.jpg" alt="Asus Eee vs Acer 'laptop'" align="right" height="180" width="240" /></a>The Asus Eee mini-laptop is the new Wii: the ultra-cool white gadget that clearly surpassed its manufacturer's best sales projections. I was lucky enough to find one on sale in Tottenham Court Road a few weeks back, at list price too, and it was the guy's easiest sale of the day.</p>
<p>What makes the Eee special? Its portability: as you can see, it's much smaller than a conventional laptop, and much lighter too. Its cost: just £219 for the most popular model, but it's still fully-spec'ed. But most importantly for me... its boot-up time. You're up and running in 15 seconds, online in about 30.</p>
<p>And interestingly, it's a conversation starter. Total strangers on the train ask me about it. I whip it out in meetings to take notes, and the conversation inevitably deviates for a minute or two. As Hugh MacLeod might say, it's a '<a href="http://www.gapingvoid.com/Moveable_Type/archives/004390.html">social object</a>'.</p>
<p>When you're living the freelance/consultancy life, things like this matter. The Eee allows me to quietly communicate a few things about my view of life and business, without having to say a word. It's quick. It's not unnecessarily expensive or extravagant. It's adaptable. It challenges the norm. I've yet to say the words 'very much like myself, actually' - but I think the message gets through.</p>
<p>Meanwhile, my former Big Ugly Laptop is gathering dust in the corner. Vista is a distant memory. Result all round, I'd say.</p>
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