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	<title>Puffbox.com &#187; defencenews</title>
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		<title>MOD&#039;s news blog duplication</title>
		<link>http://puffbox.com/2008/07/16/mods-news-blog-duplication/</link>
		<comments>http://puffbox.com/2008/07/16/mods-news-blog-duplication/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 12:37:08 +0000</pubDate>
		<dc:creator>Simon Dickson</dc:creator>
				<category><![CDATA[e-government]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[defencenews]]></category>
		<category><![CDATA[mod]]></category>
		<category><![CDATA[typepad]]></category>

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		<description><![CDATA[It's just over a year since the MOD launched 'Defence News: official news blog', not to be confused with 'Defence News' on its main corporate site. The main 'Defence News' site is a full-on news service, publishing 3 or 4 substantial articles each day. There's a proper (editorially arranged) 'front page', with articles tagged by [...]]]></description>
			<content:encoded><![CDATA[<p>It's <a href="http://www.blogs.mod.uk/defence_news/2007/week27/index.html">just over a year</a> since the MOD launched '<a href="http://www.blogs.mod.uk/defence_news/">Defence News</a>: official news blog', not to be confused with '<a href="http://www.mod.uk/DefenceInternet/DefenceNews/">Defence News</a>' on its main corporate site.</p>
<p>The main <a href="http://www.mod.uk/DefenceInternet/DefenceNews/">'Defence News' site</a> is a full-on news service, publishing 3 or 4 substantial articles each day. There's a proper (editorially arranged) 'front page', with articles tagged by topic and service... and each of those has a proper 'section front page' too. And an RSS feed. (Two in fact, although I think one's just got more items in it than the other. Shouldn't be necessary.)</p>
<p>The code doesn't reveal the technology they're using, but there's more than a hint of 'blog platform' about it. <em>I'm really, really impressed.</em></p>
<p>So it's a little curious to have the 'official news blog' alongside. Hosted at Typepad, the same three elements appear every day: 'Defence in the Media', 'Image of the Day', and 'Defence Diary'. Other categories - such as 'For the record' and 'Pick of the web' - seem to have been effectively abandoned.</p>
<p>'Defence in the Media' is a press summary: sometimes there's a link to the originating article, or the source material mentioned in the report(s); more often, it's a link straight over to the main Defence News site. There's also a curious 'Defence News Feed' pointing to stories on external news sites: again, I can't quite tell how it's working, but there are signs of both automation and editorial selection.</p>
<p>A <a href="http://www.theyworkforyou.com/wrans/?id=2008-07-15a.217256.h">PQ yesterday from Tory defence spokesman Liam Fox</a> seems to be hinting at duplication of effort... and I'm inclined to agree. I don't see much in the 'news blog' which couldn't form part of the main Defence News site - to mutual benefit. And whilst the separate blog site should allow for greater experimentation, there's no sign of it. (No use of comments, for example.)</p>
<p>Meanwhile, also on the same Typepad account: two excellent 'on location' sites - one in <a href="http://www.blogs.mod.uk/afghanistan/">Afghanistan</a>, launched late last year; the other in <a href="http://www.blogs.mod.uk/basrablog/">Basra</a>, launched in March. Again, it's good use of cheap technology... and although the content can sometimes be a bit dry and 'factsheet'-esque, I bet 'the folks back home' value the ability to see a glimpse of what's happening whilst loved ones are away.</p>
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