Simon Dickson, principal consultant at Puffbox, writes stuff about e-government, online news and politics. Some important people read it.

Labour’s cheap X-Factor dig

13 November 2009 , ,

Cameron and Osborne as Jedward

If the many series of Have I Got News For You have taught us anything, it's that if a joke is topical, it doesn't actually have to be funny.

With that in mind, here's Labour's latest online campaigning masterstroke. A badly Photoshopped picture of the two senior Opposition politicians, mocked up to look like John and Edward off the X-Factor, slapped on a page on their website. No attempt to make a deeper political point; just a stupid joke. Childish, amateur, pathetic. But it made me smile. And now I'm writing about it here.

It's worked.

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