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MOD’s news blog duplication

It's just over a year since the MOD launched 'Defence News: official news blog', not to be confused with 'Defence News' on its main corporate site.

The main 'Defence News' site is a full-on news service, publishing 3 or 4 substantial articles each day. There's a proper (editorially arranged) 'front page', with articles tagged by topic and service... and each of those has a proper 'section front page' too. And an RSS feed. (Two in fact, although I think one's just got more items in it than the other. Shouldn't be necessary.)

The code doesn't reveal the technology they're using, but there's more than a hint of 'blog platform' about it. I'm really, really impressed.

So it's a little curious to have the 'official news blog' alongside. Hosted at Typepad, the same three elements appear every day: 'Defence in the Media', 'Image of the Day', and 'Defence Diary'. Other categories - such as 'For the record' and 'Pick of the web' - seem to have been effectively abandoned.

'Defence in the Media' is a press summary: sometimes there's a link to the originating article, or the source material mentioned in the report(s); more often, it's a link straight over to the main Defence News site. There's also a curious 'Defence News Feed' pointing to stories on external news sites: again, I can't quite tell how it's working, but there are signs of both automation and editorial selection.

A PQ yesterday from Tory defence spokesman Liam Fox seems to be hinting at duplication of effort... and I'm inclined to agree. I don't see much in the 'news blog' which couldn't form part of the main Defence News site - to mutual benefit. And whilst the separate blog site should allow for greater experimentation, there's no sign of it. (No use of comments, for example.)

Meanwhile, also on the same Typepad account: two excellent 'on location' sites - one in Afghanistan, launched late last year; the other in Basra, launched in March. Again, it's good use of cheap technology... and although the content can sometimes be a bit dry and 'factsheet'-esque, I bet 'the folks back home' value the ability to see a glimpse of what's happening whilst loved ones are away.

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